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[QUOTE=ijt.dolora@gmail.com;295552][B][U]Name of the organization [/U][/B]: International Management Institute
[B][U]Type of Announcement [/U][/B]: Article Writing Competition
[B][U]Location [/U][/B]: Bhubaneswar
[B][U]Home Page [/U][/B]: [URL]http://www.imibh.edu.in/[/URL]
[B][U]Event Date [/U][/B]: 7th to 30th - Oct - 2013

[B][U]Description [/U][/B]:
** Every organisation faces challenges on a day to day basis, whether operational or strategic.
** The organisations have the dual challenge of positively influencing growth and doing it in a way that promotes loyalty to the brand.
** How to achieve this Simple. You differentiate. 
** It has been proved time and again that strategic differentiation has been the key to both growth and keeping your loyal customers with you for a lifetime.
** The 5 levels of differentiation- Technology, price, product, customer service and user experience give a certain edge to the organisations during the time of intense competition.
** But what if every organisation is trying to acquire a market share by using this magic mantra
** What happens when the customer becomes the real seeker and we get a cut throat competition with everyone taking a cue out of the 5 differentiation strategies
** IMI-Bhubaneswar invites articles on ‘Sixth level of differentiation- Standing out during festivals’. 
** What organisations can do during the season of festivals
** How it can break the conventional strategies of discounts and rebates 
** come out with something so new that it creates sustained value for both the customer and the organisation

[B][U]Guidelines for the article[/U][/B]:
** The article should be an original piece of work and any reference must be clearly specified.
** The word limit is 1000 words.
** Examples from the past marketing strategies will be appreciated.
** The text size should be 12, with Calibri (Body) font and 1.15 line spacing.
** The article should be sent to [EMAIL="mediacell@imibh.edu.in"]mediacell@imibh.edu.in[/EMAIL] by 11:59 P.M. on 29/10/2013.
** IMI-Bhubaneswar will hold the right to further use the document as it deems fit.

[B][U]prizes[/U][/B]:
** First prize- Rs. 1500
** Second Prize- Rs. 1000
** First 5 entries will get special mention in IMI-B newsletter and several social media forums.

[B][U]Contact Us [/U][/B]:
International Management Institute
IDCO Plot No. 1, Gothapatna
PO: Malipada, Dist. Khurda
Bhubaneswar- 751003[/QUOTE]

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