Name of the organization : International Management Institute
Type of Announcement : Article Writing Competition
Location : Bhubaneswar
Home Page : http://www.imibh.edu.in/
Event Date : 7th to 30th - Oct - 2013

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Description :
** Every organisation faces challenges on a day to day basis, whether operational or strategic.
** The organisations have the dual challenge of positively influencing growth and doing it in a way that promotes loyalty to the brand.
** How to achieve this Simple. You differentiate.
** It has been proved time and again that strategic differentiation has been the key to both growth and keeping your loyal customers with you for a lifetime.
** The 5 levels of differentiation- Technology, price, product, customer service and user experience give a certain edge to the organisations during the time of intense competition.
** But what if every organisation is trying to acquire a market share by using this magic mantra
** What happens when the customer becomes the real seeker and we get a cut throat competition with everyone taking a cue out of the 5 differentiation strategies
** IMI-Bhubaneswar invites articles on ‘Sixth level of differentiation- Standing out during festivals’.
** What organisations can do during the season of festivals
** How it can break the conventional strategies of discounts and rebates
** come out with something so new that it creates sustained value for both the customer and the organisation

Guidelines for the article:
** The article should be an original piece of work and any reference must be clearly specified.
** The word limit is 1000 words.
** Examples from the past marketing strategies will be appreciated.
** The text size should be 12, with Calibri (Body) font and 1.15 line spacing.
** The article should be sent to mediacell@imibh.edu.in by 11:59 P.M. on 29/10/2013.
** IMI-Bhubaneswar will hold the right to further use the document as it deems fit.

prizes:
** First prize- Rs. 1500
** Second Prize- Rs. 1000
** First 5 entries will get special mention in IMI-B newsletter and several social media forums.

Contact Us :
International Management Institute
IDCO Plot No. 1, Gothapatna
PO: Malipada, Dist. Khurda
Bhubaneswar- 751003