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[QUOTE=Guest;157630]KAWAL PREET SINGH ANAND 
 [b]E-Mail [/b]: anand_kawal AT yahoo.co.in 
~ Senior Level Assignments ~
Strategy Planning / Sales & Marketing / Business Development / Channel Management / Product Management 
PROFICIENCY FORTE
 
- Formulating & implementing strategies and reaching out unexplored market segments/ customer groups for business expansion.
- Organizing several promotional campaigns / technical presentations to facilitate new product development with major focus on brand establishment, market penetration and ameliorate business.
- Gathering market intelligence through various surveys, tracking competitors’ activities & providing valuable inputs for fine tuning marketing strategies.
- Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share. 
- Developing new business partners to expand product reach in the market and coordinating with dealers to assist them to promote product.
- Focusing on product visibility through distributors, retailersand institutions thereby increasing sales of product range.
- Building & maintaining relations with clients, generating business from the existing accounts and achieving profitability & increased sales.
- Interfacing with key clients for suggesting the most viable product range and cultivating sustainable relations for securing repeat business. 
- Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst the team members.
CAREER RECITAL
Since Apr’01 with U.P. Asbestos Ltd., Nagpur / Lucknow
Asbestos Cement Sheets Company having a turnover of 200 Crores with interest in product availability across India.
Growth Path
[b]Apr’01-Jun’04 [/b]: Territory Sales Officer – Nagpur, Mumbai, Gujarat, Southern Region
[b]Jul’04-Mar’06 [/b]: Territory Sales Officer - Eastern U.P.
[b]Apr’06-Mar’09 [/b]: Territory Sales In charge - Central U.P. and parts of M.P.
Apr’09-till date Area Sales Manager-Central U.P., parts of Eastern U.P., Nepal and parts of M.P.
Job Role
 HANDLING INSTITUTIONAL AND DEALERS NETWORK SALE 
- Devising new schemes for sub dealers / retailers to boost the sales.
- Building cordial and symbiotic relations with various cement sheets companies across various cross sections with a view on strategic tie ups.
- Proactively participating in promotional activities through advertising van and quiz programmes for direct contact with mass customers.
- Procuring orders directly through govt and private institutions or through contractors.
- Regular liasioning with corporate clients,getting feedback about our qwality and service .
- Getting work done by my juniors through proper cooperation, coordinaton and motivating them
- Extensive travelling throughout the month to get first hand information about market,competitors and sales staff.
- Organising dealers/contractors and carpentars/mesons meet and giving presentation about our product.
Highlights
- Distinction for exceeding sales target by 5% in 2nd month.
- Delivered a 20% growth in 1 year.
- Involved in projects with clients like M.E.S, Railways, Industries, Warehouses, P.W.D., etc.
- Effectively handled the working of 3 different states simultaneously.
- Handled the launch of UPAL Brand and undertook initiative of enrolling UPAL Brand in vendors list of various institutions like M.E.S, Railways, Lloyds, Sunflag, Indorama in the year 2001 across Nagpur.
- Appreciated by MD for the work & performance. Rewarded in monetary terms in 2004.
PRECEDING ASSIGNMENTS
Aug’99-Mar’01 with Lucknow Tractors, Lucknow as Marketing Officer
Highlights
- Launched lucky draw schemes for end consumers.
- Conducted and organized Mechanics Meet, area wise.
- Received Appreciation Letter for achieving targets along with rewards in the monetary form in 2000.
PROJECTS UNDERTAKEN
- A rapid survey on buying pattern of liquid milk at retailer and consumer’s level in Lucknow” for Pradeshik Co-operative Dairy Federation Limited.
- Appointed by MD of U.P. Asbestos Ltd. for the selection of a suitable location for setting up asbestos cement sheet plant in Gujarat keeping in mind the requirements and realization of industry which includes liaising with various departments / transporters / market. 
EDIFICATION
- MBA in Marketing from L.B.S.I.M.D.S, Avadh University, Lucknow in 1999.
- B.Sc. from Lucknow University, Lucknow in 1995.
- D.C.M.(computers) from Microsoft, Lucknow in 2000.
- C.I.C.(computers) from IGNOU, Lucknow in 1999.
SEMINARS / CONFERENCES ATTENDED
- Conferences at Bombay, Goa & Nagpur. Proactively involved in the organization of the conferences.
- Various seminars of Amway Network Marketing.
- State and National Level Cartel Meetings to fix the market price.[/QUOTE]

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