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[QUOTE=Guest;129721]Babar Khan
Email - khanmb AT rediffmail.com 
[b]Objective [/b]: Seeking senior/middle management position in the Marketing function in a reputed organization in Retail, FMCG, Telecom or Event Management Company, to provide the relevant experience that I possess in the areas of maintaining profitable operations, with success in capitalizing on growth opportunities and implementing Promotional/Marketing strategies.
[b]Summary [/b]: MBA in Marketing with over 10 years of experience in Retail, Events Management and International exhibition with focus on delivering consistently for business that involve multiple marketing and promotional programs.
[b]Core Competencies [/b]:-
- Designing Marketing strategies
- Creating Brand awareness
- Executing International Exhibitions
- Analysis of Consumer Trends/ Market data to device promotions 
- Loyalty Programs
Experience – 
[b]Aug 2010 – To date [/b]: Manager Business Development & Head Exhibitions – Red Cube Marketing Solutions Pvt Ltd 
- Generation of new Business clients by providing them cost effective experiential marketing concepts.
- Understand the needs of the client and conceptualize new ideas & concepts to spread their brand’s awareness through BTL Promotions, Events, Launches, Seminars, Social Media campaigns, trade exhibitions etc
- Heading the newly formed Exhibition division of the company wherein my role is to conceptualize, Market, sell space and organize the show.
[b]Sept 06– July 09 [/b]: Regional Marketing Manager - Landmark Group, Al Khobar, Saudi Arabia. 
- Manage all marketing activities for concepts & brands ( Centrepoint, Home Centre, Splash, Babyshop, Shoemart, Lifestyle, Bossini, Aftershock, Koton, Newlook, Lee Cooper, Bata, E-Max, Max etc.) 
- Handling the regional marketing budgets for all the concepts.
- Designing marketing strategy to promote the business and enhance the Brands awareness for the territory through advertisements / In house Promotion / Sale and other activities.
- Head the Loyalty Program of the company. Designing programs and strategies to retain the customers through loyalty program and maintain the customer relations. 
- To ensure co-ordination with all Marketing Agencies / Head office for the Advertisement layouts which are to be set at the International Standards
- To manage relationships with internal and external creative teams, agencies and vendors to develop integrated customer communication material. 
- Overseeing and coordinating retail initiatives, trade shows, events, direct marketing and production of communications material or other marketing programs.
- Studying competitions/Conducting Market survey on the monthly & requirement basis and reports on competitors marketing activities.
- Planning, organizing and executing the plans of activities for all events / promotions / festivals with respect to Advertisement & Marketing
- To devise effective strategy for outdoor brand advertising through hoardings, LED screens, Unipoles etc.
- Getting the Visuals /Graphics Signage / in store posters for seasonal launches / Store Opening and execute after approval from Territory Head. 
- Cross Brand Tie ups for adding value to the brand and driving the sale through it.
- To advise the COO and leadership team on pricing, merchandizing, promotions, plans based on market study and consumer preferences.
- Analyze store data and devise strategies and promotions to increase the footfall.
[b]Mar 05 – Aug 06 [/b]: Project Manager – Exhibitions India Private Ltd.
- Marketing and Executing of International Exhibitions in India and abroad
[b]- Successfully handled the following projects [/b]:
- Convergence India 2006 held in March at Pragati Maidan, New Delhi (The Largest ICT exhibition in South Asia)
- GITEX India 2006 held at Hyderabad in January 2006 (IT Exhibition organized by DWTC, Dubai, and promoted in India by Exhibitions India Pvt. Ltd).
- Super-3 (incorporating Fire & Security 2006, Glass-tech India 2006 and IGATEX India 2006) Shows
[b]Jan 04 – Mar 05 [/b]: Asst Manager Operations - Candid Marketing Services
- Leading a team of executives for Brand launches, Marketing Events, Contests, Road-shows, Product Demonstrations, Sampling Programs, Direct Contact programs and Fulfillment Services.
[b]Jan 01 – Dec 03 [/b]: Asst Manager Projects - Services International
- Project Head for Fire India 2004 Exhibition held in Mumbai in February 2004.
- Headed Projects like Glass Processing & Glazing 2003 & 2004, Ceramics & Ceramic Technologies & Glass India 2004.
- Bridal Asia 2001 and Bridal Asia 2002 Exhibition at Hotel Taj Palace, New Delhi 
- Marketed Chemical Specialty Europe 2002 Exhibition in Indian subcontinent.
- Fire India (Feb ’02) Exhibition & Conference as Project head at Hotel Taj Palace, New Delhi 
- Glass India (Exhibition and Conference) in New Delhi in January 2001.
 
[b]Jun 99 – Dec 2000 [/b]: Associate Consultant - Solutions Integrated Marketing Services Pvt Ltd.
- Building up and leading a team for promotional events.
- Tie-ups with Vendors in different cities. 
- Organizing Seminars & Press Conferences for clients.
[b]Education [/b]: 
- MBA (PGDBM) Marketing from Management Education Research Institute, New Delhi (1997-1999)
- B.Sc. (Physics & Chemistry) from Rohilkhand University (1993)
Other Certifications[]: Advanced Diploma in Systems Management & Training / NIIT (1994-1995)[/QUOTE]

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