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[QUOTE=Guest-IJT;108544][b]Name [/b]: Djerasin J Archibald [b]Email [/b]: jdjerasin AT yahoo.co.in [b]Designation / Skillset[/b] : Deputy Manager - Sales ( Location Head ) Djerasin J Archibald (jdjerasin AT yahoo.co.in) [b]Objective [/b]: Ÿ Market and sell innovative products through team Ÿ Work in a creative team and company Ÿ Grow with the team and company [b]Accomplishments [/b]: Ÿ Achieved product-mix in sales and re-distribution of product Ÿ Identified and appointed potential dealers and sub-dealers Ÿ Accomplished 100% in business plan [b]Experience Summary [/b]: Ÿ Currently working as a Deputy Manager - Sales (Location Head / Branch Head), heading a team size of 15 members in H & R Johnson (India), Trivandrum, Kerala, India [b]Additional Information [/b]: Ÿ MBA Graduate specialized in HR & Marketing Management from Anna University, Tamilnadu Ÿ Bachelor’s degree in Electronics and Communication Engineering from Manonmaniam Sundaranar University, Tamilnadu [b]Ÿ Date of Birth [/b]: 14/07/1983 [b]Ÿ Marital Status [/b]: Single ***** [u][b]Resume[/b][/u] : DJERASIN J. ARCHIBALD ________________________________________ Seeking challenging upper / middle managerial assignments in Sales & Marketing, Business Development, and Key Account Management with a reputed organisation. Professional Snapshot - MBA (Marketing & HR) with over 4 years of experience in Sales and Marketing, Business Development, Product and Distribution Management; market knowledge of Ceramics & Electronics industry. [b]- Currently associated with H & R Johnson (India) - A Division of Prism Cement Limited, Trivandrum City as Deputy Manager (Location Head)-Sales, (Areas [/b]: Thiruvananthapuram, Kollam, Pathanamthitta & Alappuzha Districts). - A keen planner and implementer with deftness in effectuating strategies, driving teams to ensure attain sales targets in the assigned region. - Proficient in managing business operations encompassing customer relationship management, administration, market analysis, development of new markets and market segments. - Consistent record of bagging high value sales orders and sustaining high customer satisfaction levels. - An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills. Ability to think out-of-the-box and contribute ideas towards achieving business excellence. Career Scan Since Jan’07 with H & R Johnson (India)-A Division of Prism Cement Limited, Trivandrum (Kerala, India) Growth Path [b]Jan’07 to Mar’07 [/b]: Project Trainee [b]Apr’07 to Jun’08 [/b]: Management Trainee (Sales) [b]Jul’08 to Mar’09 [/b]: Assistant Manager (Sales) [b]Apr’09 to Apr’10 [/b]: Deputy Manager (Sales) [b]Since May’10 [/b]: Deputy Manager (Location Head)-Sales - Reporting to Senior General Manager-Sales and leading a team of 15. Major Deliverables Sales Operations/ JBD - Looking after sales operations across 4 districts, comprising of 60 dealers and 120 sub-dealers. Coordinating HR, warehousing and logistics activities as part of overall operations management. - Handling sales of 4 brands with 35 sizes, in over 750 price categories. Driving institutional sales; managing key accounts. - Driving complete marketing activities including sampling with the channel. Optimising sampling costs. - Managing a team size of 15 members, defining targets and driving them to achieve average sale value of Rs. 4.5 Crores p.m., in line with the sales plans. - Focussing on JBD and ensuring the brand change synergy is well capitalised and product well spread into the complete network of HRJ. Achieving budgeted targets. Channel Management - Maintaining close coordination and interacting on a continuous basis with depot personnel for sustaining sales volumes as well as balanced inventory of all products to meet sales demands. - Liaising with logistics division for maintaining a seamless supply chain. - Monitoring the sales channel and ensuring all complaints of dealers, sub-dealers and end users are settled in a timely manner. Providing adequate support to dealers/ sub-dealers as per company, industrial & market growth. Commercial Affairs/ Relationship Management - Defining payment terms, targets and implementing schemes for dealers and sub-dealers. Ensuring 100% payment collection, No-claim & C form submissions through team. - Ensuring all commercial objectives of the organisation are realised. Market Intelligence/ Promotions - Analysing market trends and keeping a close watch over competition. Developing and implementing suitable strategies for countering competition effectively. - Maintaining smooth and timely supply of samples, catalogue, leaflet, stickers and other promotional complimentary material. - Evaluating marketing budgets and carrying out promotional/ launch activities accordingly. HR/ Attrition Management - Functioning in the role of HR Manager in the branch. Taking care of grievance redresaal for the employees, talent recognition/ management, team motivation for boosting performance levels. - Undertaking an analysis of productivity cost for all employees. Curtailing costs to the optimum level. - Ensuring that the team understands the sales incentive scheme, motivating them to earn incentives and outperforming previous benchmarks. Notable Highlights - Succeeded in controlling the attrition rate as per organization policy. Reduced attrition rate from 42% to 20%. - Studied the market closely for new opportunities. Appointed 20 dealers and 10 sub-dealers in the assigned region, which helped in increasing channel sales by 5% in value. - Revived dead dealerships and sub-dealerships. This was accomplished by re-orienting them towards the products, company policies and supporting them with requisite infrastructure. - Holds merit for accomplishing 100% as per business plan. - Played a key role in achieving re-distribution of product and attaining a judicious product mix in sales. - Captured 20% of competitor’s market share (10% in terms of volume). - Credited with returning business growth at the rate of about Rs. 4.5 Crores every month. - Successfully handled the implementation of Shop-in–Shop Concept and Exclusive Counters. Established strong presence of all products. - Pivotal role in established market trend for competitors. - Achieved 30% growth in value. - Steered the branch to acquire the no. 1 spot across India in terms of realization. - Identified and penetrated new market segments like rural parts and hitherto unrepresented regions. Academic Credentials - MBA (Marketing & HR) from Panimalar Engineering College, Chennai (Affiliated to Anna University, Tamil Nadu) in 2007 (Secured 1st division with 68%). - B.E. (Electronics and Communication) from St. Xavier’s Catholic College of Engineering, Nagercoil (Affiliated to Manonmaniam Sundaranar University, Tamil Nadu) in 2004 (Secured 62%). Internship Projects As Part of MBA Curriculum [b]“Advertisement & Sales” at Onida, Chennai as Project Trainee (Duration [/b]: 6 months) [b]- The project encompassed a market analysis of Onida DVD players, which included [/b]: - Research into the market share of Onida DVD players. - Examination of the product’s enquiry level, after-sales service, customer preference at time of purchase, dealer’s purchase perception, and various promotional activities adopted to boost sales of the product. [b]“Retail Business” at H & R Johnson (India), Kerala as Project Trainee (Duration [/b]: 3 months) [b]- The assignments entailed the evaluation and execution of benchmark customer satisfaction in ceramic tiles industry. This included [/b]: - Examination of market share of ceramic tiles. [b]- Research on [/b]: - Company’s brand image, branding activity, quality, availability, customer’s purchase perception, and retailers’ satisfaction on company policy and approach. - Logistics, packing quality, pricing and service level. As Part of B.E. Curriculum [b]“ECG Analyzer” at SITe, Chennai as Project Trainee (Duration [/b]: 3 months) - The project entailed the identification of heart diseases by mapping heart beat for age group of 10-18. ------------------------------------------------------- [b]More Information about this submission and submitter [/b]:- ___________________________________________________ [b]Submission ID [/b]: 4206961 [b]Date & Time [/b]: 3rd Jun 2011 11:16 AM (UTC) IP Address : 115.241.75.43 Browser Info : Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 6.1; WOW64; Trident/4.0; SLCC2; .NET CLR 2.0.50727; .NET CLR 3.5.30729; .NET CLR 3.0.30729; Media Center PC 6.0; MAAU; InfoPath.2) Predicted Country : India[/QUOTE]
