RESUME
HARPINDER SINGH
E-Mail : ace_raipur AT yahoo.com , harpinder874 AT gmail.com

Senior Management Professional :
Business Development / Sales & Marketing/ Relationship Management/ Market Research
Preferred Location : Delhi NCR

PROFILE SYNOPSIS :
- (MBA) in Advance Marketing Management with 17+ years of experience in Sales & Marketing, Business Development, Market Research, Retail Operations & Relationship Management in the construction sector.
- Presently associated with Action Construction Equipment Ltd. as Chief Manager.
- An out-of-the-box thinker with a flair for charting out Sales and Business Development strategies, thereby contributing towards enhancing business volumes & growth.
- A keen planner with proven abilities in devising strategies to augment business, streamline distribution networks, promote products for business excellence.
- Skilled in equipment engineering for achieving better plant performance and output.
- Proven skills in breaking new avenues & driving revenue growth and proactively conducting opportunity analysis by keeping abreast of market trends/competitor moves to achieve market-share metrics.
- Handled products like : Hydraulic mobile cranes, mobile/fixed tower cranes, forklift, backhoe loaders, etc.
- Excellent interpersonal, leadership, communication & analytical skills with proven track record of spearheading numerous cost innovation projects during the career span.

PROFICIENCY FORTE :
Strategic Planning Sales & Marketing Business Development
People Management Channel Management Territory Management
Business Management Systems Relationship Management Market Research/Analysis

NOTABLE ACCOMPLISHMENTS :
- Successfully managed assignment of mobile tower cranes and sold 184 Fixed Tower cranes (All India) and 115 Fixed Tower cranes sold in North India during 2011-12.
- Introduced New Machine Anupam Alfa in technical collaboration with Alfa Tower Cranes- Italy and achieved more than 40m/c in NCR.
- Received Competition Buster Award in the first year of 2005 for huge increased in the sales target.
- Captured market and acquired major Government contracts as well as successfully triggered the sales and enhanced the sales revenue to almost double of the target in Action Construction Equipment Ltd.
- Acted as an asset for the company and achieved target every year and at the same time handled all accounts as Territory Manager.

PROFESSIONAL SCAN :
Since Jan 2011 Action Construction Equipment Ltd. as Chief Manager(North & East Area)
Aug 2009 to Dec 2010 Anupam industries ltd. (Gujarat)(North head) as DGM–Marketing
Aug 2004 to Aug 2009 Action Construction Equipment Ltd. as Area Manager–Central india(Area c.g, vidharba & M.P 2004 to 2007)
( Also handled Punjab ,Himachal, Haryana & J&K 2007 to 2008)
(Also worked as(Area Manager) NCR area from 20008 to 2009(Aug-09)

Roles & Responsiblities :
- Managing the products relating to Sold-Hydraulic Mobile cranes, Mobile/Fixed Tower Crane (mtc/ftc), Forklift, Backhoe loader/Front End-loader, Road making machines (Road rollers), etc.
- Formulating strategies & reached out to the unexplored market segments for business expansion.
- Managing tenders floating in the market, estimating tender costs and presenting quotations to the selected buyer, carrying out bid evaluations & tender processing for obtaining business.
- Preparing and delivering technical presentations that explained products and services to customers and prospective customers.
- Taking adequate measures to monitor and analyze the performance of vendors and other units pertaining to cost, quality and delivery norms.
- Identifying and networking with prospective clients, generating business from existing accounts and achieving profitability and increased sales growth.
- Analyzing and providing accurate, relevant and timely information based on market research to Management/Agencies for assisting them in making the best recommendations and confident decisions.
- Carrying out new promotional strategies to increase the top of the mind recall as well as reviewing the competition & market information especially in relation to the pricing and new product launch.
- Steering value engineering/modifications, in the process with the aim of bringing down energy consumption & maintenance cost.

PREVIOUS ASSIGNMENTS :
Apr 2002 to Aug 2004 Digital Documentation –Faridabad as Territory Manager
Apr 1998 to Mar 2000 K. R. Systems –Faridabad as Territory Manager
Apr 1996 to mar 1998 Primus Kabsons Ltd. as Senior Executive Marketing
Apr 1995 to Mar 1996 SKN Bentex Associates as Sales Executive

TECHNICAL SKILLS :
- Undergone Diploma in Computer Applications from Sri Agrasain Computer Institute, Faridabad.

PROFESSIONAL & EDUCATIONAL CREDENTIALS :
- P.G. Diploma (MBA) in Advance Marketing Management from N.I.M Institute, Mumbai in 2005.
- PG Diploma in Marketing Management from Management Studies Promotion Institute, Delhi in 2001.
- Diploma in Mechanical Engineering from Board of Technical Education Mumbai (Maharashtra) in 1993.
- Bachelor of Arts from Osmania University (Hyderabad).

PERSONAL DOSSIER :
Date of Birth : 21st November, 1969
Address : Faridabad (Haryana)
Languages Known : English, Hindi and Punjabi