SWATI RANI
sswatisaxena AT gmail.com

Objective :
Believe strongly in the concept of work through positive motivation. The career planning consists of effective implementation of given task and responsibilities.

Summing Up :
Creative, talented and ambitious Designer with of rich and versatile exposures , desire to start my career in the highly competitive and constantly evolving export/ merchandising industry in New Delhi & NCR.
Proficient in producing fashion illustrations and stylizations.
Innovative conceptualist with sharp eye for fresh approaches & details; unsurpassed layout skills with a flair for analyzing functionalities and harmonizing the art with the environment and possess strong sense of aesthetics.
Experienced in precise illustration and rendering, mood board and flat sketches, concept development and colorways.
An impressive track record of client satisfaction and timely project delivery within stipulated budget.

Core Expertise :
Designing New Ranges ~ Handling Production Sampling ~ Creating New Styles & Looks ~ Creating New Patterns & Designs ~ Fabric Sourcing Printing Team Management

Educational Testimonial :
2012 BA in Fashion Designing - Pearl Academy of Fashion
2012 BA – Delhi University
2007 12th- CBSE
2005 10th- CBSE

Computer Awareness :
Windows Environment & Internet
Ms-Word, Ms-Excel, Ms-Access, Ms-PowerPoint ,Adobe Photoshop ,Corel Draw

Core Competencies :
Fashion Designer / Stylist :
- Forecasting fashion trends for the forthcoming season along with market survey.
- Sourcing appropriate fabrics for the garments.
- Designing Graphics (prints and embroidery) on CAD mainly using Photoshop and Corel Draw.
- Knowledge in Post Sampling, check the fit of the garments & get the final surface ornamentation done.
- Coordination with the production department to give approvals on the garment as a whole.
- Knowledge in Visual merchandising of the retail stores according to the themes and season.
- Responsible for design conceptualization in line with the customers’ needs.
- Knowledge in to create samples of approved sketches taking good care of fit, quality and style of the garment.
- Knowledge of Sourcing for raw materials (trims, fabrics etc) also negotiates on prices, place orders for the same.
- Knowledge in Developing prints and embroidery with different techniques in trendy motifs.

Merchandising / Product Development :
- Able to Coordinate with vendors & buyers
- Understanding the buyers requirement and coordination with design and production people
- Coordinating design development of fabric & product with mills, printing & embroidery units.
- Conversion of line art designs into products.
- Sourcing of fabric and associated accessories for new line development.
- Cost & consumptions.
- Product development
- Sampling & design development
- Survey & procurement of new product range in terms of fabric & techniques of print & embroidery.
- Coordination of line ranges, seasonally with design team of the account being handled.
- Projection of business development in terms of target set and met with

Employment Recital :
Jul’12 M/s Maharani of India
Last Designation Designer
Last Industry Export house
Jan’12-Jun’12 M/s MAC Exports (INDIA)
Last Designation Merchandiser
Last Industry Export house

Specific Training/ Seminars / Membership :
Trainings Details : I Had Done My Internship Programme In Mac Exports (India), Gurgaon
Duration : Jan2012 - Jun2012

Project Details : I Had Done 3 Projects In My College (Pearl Academy Of Fashion)
Topic : Women’s Wear, Contemporary Wear And Kids Wear