www.pescemandya.org Model Question Paper MBA : P.E.S. College of Engineering

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P.E.S COLLEGE OF ENGINEERING, MANDYA – 571 401
(AN AUTONOMOUS INSTITUTION UNDER VTU, BELGAUM)
Fourth Semester M.B.A Degree – Master of Business Administration
MODEL QUESTION PAPER
Strategic Management P09MBA41
(Course Title) (Course Code)
Time: 3 Hrs. Max. Marks: 100

Model Question List : http://www.pescemandya.org/pes_pg.php
Model Question Paper : http://www.pescemandya.org/pdf/mba/m...tion_paper.pdf

Note: Answer any FIVE full Questions.
1. (a) Define Strategic Management. Explain briefly characteristics of Strategic Management. (6)
(b) Discuss the important steps involved in strategic management process. (8)
(c) What is organizational vision? Discuss its characteristics. (6)

2. (a)What is mission? Explain key elements in developing a mission statement. (8)
(b) What is an objective? Explain areas of objectives set for all areas and departments of an organization. (12)

3. (a) Define environmental analysis. Discuss components of a company’s external environment. (12)
(b) Discuss porter’s five force model. (8)

4. (a) Differentiate Horizontal Integration and Vertical Integration. (8)
(b) Discuss any four growth strategies of an organization to increase their profits. (12)

5. (a) Explain BCG matrix, and list out its advantages and disadvantages. (12)
(b) Briefly explain criteria for evaluating strategic alternatives. (8)

6. (a) Discuss any four issues in strategy implementation. (8)
(b) Define leadership? Explain any two leadership styles. (6)
(c) What do you understand about corporate social responsibility? Discuss. (6)

7. (a) Discuss the steps involved in process of strategic control. (12)
(b) Discuss successful maintenance of strategic control (8)

8. Write short notes on any four of the following: (5 X 4 = 20)
a. SWOT analysis.
b. Collaborative partnership.
c. Joint venture strategies.
d. Conglomerate diversification.
e. Restructuring and turnaround.
f. Value chain analysis.