Model Question Paper Tamil Nadu Open University BBA Retail Management : www.tnou.ac.in

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Tamil Nadu Open University
UG–674 BBAR–12
B.B.A. DEGREE EXAMINATION —
JUNE, 2010.
First Year
Retail Management
MANAGERIAL ECONOMICS
Time : 3 hours Maximum marks : 75

Model Question List : http://www.tnou.ac.in/index_files/QU...JuneUG2010.htm
Model Question Paper : http://www.tnou.ac.in/index_files/QU...674-bbar12.pdf

PART A — (3 × 5 = 15 marks)

Answer any THREE questions in about 300 words each.
Each question carries 5 marks.

2. Write the demand function.

3. Define perfect competition.

4. Define the concept of monopolistic competition.

5. Explain the scope of managerial economics.

PART B — (4 × 15 = 60 marks)

Answer any FOUR questions in about 1,200 words each.
Each question carries 15 marks.
6. Explain about the price war under oligopoly market.

7. Explain the conditions of price discrimination.

8. Discuss about the law of diminishing marginal utility.

9. Discuss the different types of price elasticity demand.

10. Describe the law of variable proportion.

11. Write short notes on :
(a) Law of supply
(b) Income Elasticity of demand
(c) Cross Elasticity of demand.

12. What is national income? Discuss the various methods of measurement of national income.