Model Question Paper www.unipune.ac.in University Of Pune : MMM Exam

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Document Described : University Of Pune - Model Question Paper
M. M. M. ( Semester - I ) Examination - 2011
PRINCIPLES AND PRACTICES OF MANAGEMENT
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70

Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.

Model Question List : http://www.unipune.ac.in/university_...ld_papers5.htm
Model Question Page : http://www.unipune.ac.in/university_...mm_oct2011.pdf

Q.1) Explain the Contribution of Taylor and Weber in Development of Management Thought.
Q.2) Briefly explain the Process and Components of Management.
Q.3) Discuss the Maslow’s Theory of Motivation.
Q.4) Explain McGregor’s Theory X and Y as a Foundation of Individual Behaviour.
Q.5) Define Leadership. Explain various Leadership Traits required of an Manager in todays context.
Q.6) Explain concept and importance of Corporate Social Responsibility in detail.
Q.7) Short notes : (Any Two)
(a) TQM
(b) Group Dynamics
(c) Knowledge Workers
(d) Hawthorne Experiments

[4078]-102
M. M. M. ( Semester - I ) Examination - 2011
PRINCIPLES OF MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70

Instructions :
(1) Answer any five questions.
(2) All questions carry equal marks.

Q.1) There is Close Relationship between Marketing Mix and Environment Variable. Justify how Environment affects Marketing Mix Elements Modification ?
Q.2) Developing, Testing and Launching a new product requires critical analysis of various factors. Explain with suitable examples.
Q.3) Pricing is different than other element of Marketing Mix. Explain. What steps are required for Formulating Pricing ? Explain various types of Pricing Strategies.
Q.4) What are different Promotion Tools available for Marketers ?
Q.5) What are the levels, functions and flows of Marketing Channels ? Critically evaluate the Channel Design and Channel Management Decisions.
Q.6) What is Product Life Cycle ? How and why strategies differ at various stages of Product Life Cycle ?
Q.7) Write short notes : (Any Two)
(a) Advantages and Disadvantages of Personal Selling
(b) Marketing Control Techniques
(c) Product Positioning Strategy
(d) Packaging and New Trends in Packaging