www.alagappauniversity.ac.in Distance Education MCom Marketing Model Question Paper : Alagappa University

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Document Described : Alagappa University
DISTANCE EDUCATION
M.Com.(Marketing) DEGREE EXAMINATION, MAY 2011.
MANAGEMENT CONCEPTS
(2005 & 2006 Batch)
Time : Three hours Maximum : 100 marks

http://www.alagappauniversity.ac.in/...9&college_id=2
http://www.alagappauniversity.ac.in/files/question_paper/1-MCOM(MARKETING).doc

PART A — (5 ? 8 = 40 marks)

Answer any FIVE questions.
All questions carry equal marks.

1.Is Management a Science or an art?
2.Discuss the characteristics of objectives.
3.What are the features of MBO?
4.What are the basic elements of decision making?
5.Discuss the various bases for departmentation in an enterprise.
6.Explain the various methods to promote motivation.
7.What are the principles of co-ordination?
8.Write a short note on Bench Marking.

PART B — (4 ? 15 = 60 marks)

Answer any FOUR questions.
All questions carry equal marks.

9.Explain briefly the contributions of behaviouralists to Management thought.
10.Discuss different methods and techniques of managerial planning.
11.Explain the factors that determine the degree of decentralisation in an organisation.
12.Discuss the functions performed by a leader in an organisation.
13.What are the barriers to effective Communication? How can the barriers be removed?
14.Explain the various control techniques.
15.Discuss the recent trends and new perspectives in Management.