www.alagappauniversity.ac.in Alagappa University Distance Education : BBA Model Question Paper

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Document Described : Alagappa University
DISTANCE EDUCATION
B.B.A. DEGREE EXAMINATION, MAY 2011.
BUSINESS COMMUNICATION
Time : Three hours Maximum : 100 marks

http://www.alagappauniversity.ac.in/...9&college_id=2
http://www.alagappauniversity.ac.in/...aper/1-BBA.doc

PART A — (5 ? 8 = 40 marks)
Answer any FIVE questions.

1.State the different types of business letter.

2.What is banking letters?

3.Explain about Agenda and Quorum.

4.What is collection letters?

5.State the qualities of a good report.

6.What are the features of a good speech?

7.Explain the objectives of sales letter.

8.State the importance of circular letters.

PART B — (4 ? 15 = 60 marks)
Answer any FOUR questions.

9.Explain the layout of a business letter.

10.Write a letter to a company at Bangalore ordering for 50 television sets.

11.Write an application letter for the post of sales manager in a company at Chennai.

12.Write a circular letter announcing about the introduction of a new product by a company.

13.Describe various types of insurance.

14.Write a letter to a banker requesting for a loan.

15.Draft a report about the details of sales in the month of January of a company.