Model Question Paper Annamalai University www.annamalaiuniversity.ac.in : BBA Retail Management

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Document Described : Annamalai University
B.B.A. DEGREE EXAMINATION - 2010
(RETAIL MANAGEMENT)
(SECOND YEAR)
(PART – III) / PAPER – IV)
220. FUNDAMENTAL OF RETAIL
May.) (Time: 3 Hours
Maximum: 100 Marks

http://annamalaiuniversity.ac.in/oldquest/
http://annamalaiuniversity.ac.in/old...may10/1570.doc

SECTION-A
Answer ALL questions (10×2=20)
1. Give the meaning of the following:

a.Retail.
b.Retail format.
c.Buying.
d.Line corporate organisation.
e.Logistics.
f.Channel management.
g.Inventory.
h.Point of purchase.
i.Retail marketing.
j.Control and evaluation.

SECTION-B
Answer any FOUR questions (4×10=40)

2.State and explain the unique features of retailing. How does it differ from other fields?
3.Explain the various aspects of merchandising.
4.Describe the need and importance of store operations.
5.‘Logistics’ plays an integral part in retailing’ – Discuss.
6.Explain the consumer oriented sales measures adopted in retailing.
7.List the indicators of retailing performance.

SECTION-C
Answer any TWO questions (2×20 = 40)
8.Explain the challenges of modern retailing.
9.What type of corporate organisation is suitable for retailing? Explain.
10.‘Distribution network enhances retailing efficiency’ – Discuss.
11.Explain the nature and subject matter of retail marketing.