12th Std / Plus Two / +2 : Mass Media Studies and Media Production Model Question Paper www.cbse.nic.in

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Document Described : Mass Media Studies and Media Production Question Paper, CBSE Question Paper

Mass Media Studies and Media Production (Vocational)
Paper I
Course Code (738)
(Understanding the Evolution and Forms of Mass Media)
Class XII (Theory)
Time Allowed 3 Hours Max Marks : 60
General Instructions :
1. All the questions are compulsory.
2. Marks for questions are indicated against each.

http://www.cbse.nic.in/curric~1/sample2012.htm

Mass Media Studies and Media Production Paper I Question Paper Link :
http://www.cbse.nic.in/curric~1/sqp2012/SQPMS%20I%20for%20MMS.doc

Mass Media Studies and Media Production Paper II Question Paper Link :
http://www.cbse.nic.in/curric~1/sqp2...0for%20MMS.doc

PART I :
(Understanding the language of the Medium)
Section 1 :
Short Answer Questions (70-100 words)
1. Mass media is a stepping stone to live democracy. Illustrate with suitable examples (3)
2. Yellow journalism is ‘a journalism that exploits, distorts, or exaggerates the news to create sensations and attract readers’. Substantiate the explanation with examples. (3)
3. Newspaper supplements are so popular. Explain why? (3)
4. The concept and practice of mise en scene is important in film making. Discuss. (3)
5. “Films are difficult to explain, because they are easy to understand!’ (3)
Explain the statement.

Section 2 :
Long answer questions (120-150 words)
6. “Mass media performs role of a socialiser’’. Discuss with suitable examples. (6)
7. Critically analyze the Hypodermic Needle Theory of mass media impact on audience. (6)
8. Discuss your observations on gender stereotypes in media representation. (6)
9. Choose a daily or weekly soap opera running in any of the channels and analyse (6)
with reference to the following :
(i)Audience
(ii)Content/ theme/ set up/period etc.
(iii)Main plot

Part II :
Evolution of the Media (Global)
Section 1 :
Short Answer Questions (70-100 words)
10. Stereotypical images created in films or T.V. have negative socio –economic political connotations .Support your views with suitable examples. (3)
11. Illustrate with examples the influence of T.V. in shaping the culture and ethos of the present day society. (3)
12. Cinema is a complex medium. Explain how? (3)

Section 2 :
Long Answer Questions (120-150 words)
13. “The world is flat ’’Analyse the statement with special reference to open source initiative with suitable examples. (6)
14. Do you think that the Internet revolution has resulted in newspaper becoming a dying breed in developed countries of the world? Discuss. (6)

Mass Media Studies & Media Production (Vocational)
Paper II
(Course code 739)
The Creative and Commercial Process in Mass Media
Class XII (Theory)
Time Allowed 3 Hours Max Marks : 60
Instructions :
1. All the questions are compulsory.
2. Marks for questions are indicated against each.

PART I :
(Selling /Marketing /Exhibiting a Product through Advertising)
Section I :
Short Answer Questions (70-100 words)
1. Specify the situations where Outdoor Media is appropriate. (3)
2. Radio is a powerful tool for advertising. Explain. (3)
3. Advertising campaign of new product different from that of a well- established one? Discuss how? (3)
4. Discuss the criteria used to determine the unique selling point (USP) for the advertisement of soap? (3)

Section 2 :
Long Answer Questions (120-150 words)
5. "Larger Markets are broken into smaller ones for promotion of a product.” Explain with suitable examples. (6)
6. Choose an advertisement from a magazine for products /services.
Analyse it in terms of the following :
(a)The advertisement technique used.
(b) The message /appeal delivered.
(c) The effectiveness of the advertisement (6)
7. Differentiate between quantitative and qualitative surveys and their usefulness with relevant examples from media studies. (6)

PART II :
(Convergence of The Media)
Section 1 :
Short Answer Questions (70-100 Words)
8. Explain the process of assimilation of the media with suitable examples.(3)
9. Integration of films as a television programme is advantageous. Describe. (3)
10. Sequentially describe how an optical image gets converted into an electronic one.(3)
11. Differentiate between analogue and digital signals. (3)
12. Internet has proved to be a medium of convergence. Discuss with examples. (3)
13. Media is Free Today. Illustrate with examples. (3)

Section 2 :
Long Answer Questions (120-150Words)
14. The Language of Cinema has been formed by a convergence of many languages such as Literary, visual, musical, architectural and theatrical. Explain with suitable examples. (6)
15. Discuss the evolution and importance of Folk literature with special reference to folk tales. Give relevant examples to justify your stand. (6)

[sk_ujn24]

res sir

i want teach this sub in cbse course
from where i got this books preview on net

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I want to know the format of mass media studies theory paper for CBSE board exams of class12th..Please help me out.