B.Com Syllabus : www.rmlau.ac.in Dr.Ram Manohar Lohia Avadh University

[mariammal]

BACHELOR OF COMMERCE (B.COM-I)
COURSE INPUT DETAILS
SESSION - 2011-12
GROUP-A: PAPER-I BUSINESS COMMUNICATION

OBJECTIVE
The objective of this course is to develop effective business communication skills among the students.

COURSE INPUTS :
UNIT I
Introducing Business Communication: Basic forms of communicating; Communication models and processes; Effective communication; Theories of communication; Audience analysis.

http://www.rmlau.ac.in/syllabus.aspx
http://www.rmlau.ac.in/pdf/julbcom11.pdf

UNIT II
Self-Development and Communication: Development of positive personal attitudes; SWOT analysis; Vote's model of interdependence; Whole communication.

UNIT III
Corporate Communication: Formal and informal communication networks; Grapevine; Miscommunication (Barriers); Improving communication. Practices in business communication; Group discussions; Mock interviews; Seminars; Effective listening exercises; Individual and group presentations and reports writing.

UNIT IV
Principles of Effective Communication
UNIT V
Writing Skills: Planning business messages; Rewriting and editing; The first draft;Reconstructing the final draft; Business letters and memo formats; Appearance request letters; Good news and bad news letters; Persuasive letters; Sales letters; Collection letters; Office memorandum.

UNIT VI
Report Writing : Introduction to a proposal, short report and formal report, report preparation. Oral Presentation: Principles of oral presentation, factors affecting presentation, sales presentation, training presentation, conducting surveys, speeches to motivate, effective presentation skills.

UNIT VII
Non-Verbal Aspects of Communicating. Body language: Kinesics, Proxemics, Para language. Effective listening: Principles of effective listening; Factors affecting listening exercises; Oral, written, and video sessions. Interviewing Skills: Appearing in interviews; Conducting interviews; Writing resume and letter of application. Modern Forms of Communicating : Fax; E-mail; Video conferencing; etc. International Communication: Cultural sensitiveness and cultural context; Writing
and presenting in international situations; Inter-cultural factors in interactions; Adapting to global business.

Suggested Readings
1. Bovee and Thill: Business Communication Today; Tata McGraw Hill, New Delhi.
2. Ronald E. Dulek and John S. Fielder: Principles of Business Communication; Macmitlan Publishing Company, London.
3. Randall E. Magors; Business Communication : Harper and Row New York.
4. Webster's Guide to Effective Letter Writing; Harper and Row, New York.
5. Balasubramanyam: Business Communications; Vikas Publishing House, Delhi.
6. Kaul: Business Communication; Prentice Hall, New Delhi.
7. Kaul: Effective Business Communication: Prentice Hall, New Delhi.
8. Patri VR: Essentials of Communication; Greenspan Publications, New Delhi.
9. Senguin J: Business Communication; The Real World and Your Career, Allied Publishers, New Delhi.
10. Robinson, Netrakanti and Shintre: Communicative Competence in Business English; Orient Longman, Hyderabad.

GROUP-A: PAPER-II BUSINESS STATISTICS
OBJECTIVE
The purpose of this paper is to inculcate and analytical ability among the
students.

COURSE INPUTS :
UNIT I
INTRODUCTORY: Meaning, Scope, Importance and Limitations of Statistics.
UNIT II
STATICALLY INVESTIGATION: Planning of statistical investigation, census and sampling methods Collection of Collection of Primary and Secondary data, Statistical errors and approximation, classification and Tabulation of data, Frequency distribution.

UNIT III
DIAGRAMMATIC AND GRAPHIC PRESENTATION: One Dimensional. Two
dimensional Diagrams Histogram, Historigram, Frequency polygon. Frequency curve and give curves. Graphs on Natural and semi- Logarithmic scales Graphic location of mode Median and quartiles.

UNIT IV
STATISTICAL AVERAGE: Arithmetic, geometric and Harmonic means, Mode
Median, Qualities and percentiles, Simple and weighted averages. Uses and Limitations of different averages.

UNIT V
DISPERSION AND SKEW NESS: Range Quartile deviation mean, Deviation and their coefficients , Standards deviation coefficient of variation , Skew ness and its coefficients.

UNIT VI
CORRELATION: Kari person's coefficient of correlation, Probable Error and
interpretation of coefficient of correlation Rank Difference Method and Concurrent Deviation method .

UNIT VII
ANALYSIS OF TIME SERIES: Component of time Series, calculation of Secular Trend-Moving Average method and method of Least squares.

UNIT VIII
INDEX NUMBERS: Utility of index numbers. Problems in the construction of
index numbers, simple and weighted index number, Base shifting fishers ideal index number and tests of Reversibility.
UNIT IX
INDIAN STATISTIC: Census Price, Agriculture and industrial statistics.

Suggested Readings
1. D.N. Elhance, Fundamentals of Statistics.
2. S.P. Singh, lkaf[;dh ds fl)kUrA
3. K.N. Nagar, lkaf[;dh ds fl)kUrA
4. R.P. Hooda, Statistics for business and Economics.
5. S.P. Gupta, Fundamentals of Statistics.
6. Lewin and Rubin, Statistics for Management.
7. Tondan, Ravi: Business Statistics.