www.unigoa.ac.in Goa University : M.Com Retail Marketing Syllabus

[mariammal]

C0201 - RETAIL MARKETING
(3 Credits)

MODULE I : AN OVERVIEW OF RETAILING
Unit 1 : Types of stores – Product retailing vs. Service retailing – Non –store retailing – Retail strategy -Achieving competitive advantage and positioning – Retailing environment – legal, social, economic, technological , issues – Trends in the Indian Retailing Industry.

http://www.unigoa.ac.in/SyllabusForCreditSubjects.php
http://www.unigoa.ac.in/uploads/cour...0Marketing.pdf

Unit 2 : Retail store location and layout – Country/ region analysis – Trade area analysis – Site evaluation and selection – Store design and layout – Comprehensive store planning – Exterior design and layout – Interior store design and layout – Interior design elements.

MODULE II : Planning merchandise needs and merchandise budgets – methods for determining inventory evaluation – Assortment planning, buying and vendor relations – merchandise pricing – price strategies – psychological pricing – Mark – up and markdown strategies.

MODULE III : Communicating with the retail customer – retail promotion mix – Advertising– Sales promotion – Publicity –retail selling process – retail database Globalization and changing retail formats – Virtual store – E- retaining International retailing – Opportunities – Market entry formulas – new customized formats (customized stores , portable
stores, merchandise depots, retail threatre, service mails, customer – made stores, interactive kiosk ‘shopping arcades’)

Suggested readings :
1. Ron Hasty and James Reardon : RETAIL MANAGEMENT
2. Rona Ostrow and Sweetman R. Smith : DICTIONARY OF RETAILING.
3. Lucas, Robert Bsuh & Larry Gresham : RETAILING (Hononghton Miffin, AIPD , India).
4. Retail Management /Marketing – ICFAI Publications

[Unregistered]

Can I get a notes on Retail Market (M.Com part-1) , and entrepreneurial management?

[Unregistered]

Can I get question papers of second semester M.Com?