M.A. Mass Communication Syllabus : www.telanganauniversity.ac.in Telangana University

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SEMESTER-I
PAPER – I
HISTORY OF MASS MEDIA

Unit – I :
Origin of press- News books – Evolution of modern Newspapers – Growth of Newspapers in India – Hickey’s Gazette-Bombay Chronicle.

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Unit – II :
Early journalism in Bengal – Bombay and Madras Presidencies – Growth of National press-Press in 19th Century – Raja Ram Mohan Roy – Balagangadhar Tilak. Indian Press and freedom movement – Gandhi’s contribution to Indian Journalism – Nehru era- Government v/s Press – Indian Press and Emergency – Recent trends in English Journalism.

Unit – III :
Brief history of Broadcasting in India – Characteristics of Radio – Objectives of Radio – AIR code – Special audience programmes – Women – Children – Youth – Industrial workers – Farm and Home programmes.

Unit – IV :
TV as medium of communication – Origin and Growth – Characteristics – Audience – Women Youth – Children – Farmers – Students.

Unit – V :
Press Council of India Act: Structure, codes, role, functioning and Impact of Press Council. Prasara Bharathi : Structure, Objectives and role.

Reference Books:
1. Nadig Krishna Murthy (1966): Indian Journalism Mysore, Mysore University Press.
2. S. Natarajan : Indian journalism.
3. R. Parthasarathi(1991): Modern Journalism in India. New Delhi: Sterling Publishers.
4. JV Seshagiri rao: Studies in the history of journalism.
5. R. Anand Sekhar: Journalism charithra vyavastha.
6. Publication Division: Five Eminent Editor.s
7. Bangalore: Telugu journalism charithra.
8. S.C. Bhatt (1999): Indian Press since 1955. New Delhi, Publication Division.
9. P.C. Chatterji: Broadcasting in India. New Delhi : Sage.
10. U.L. Barua : This is All India Radio.
11. Mehra Masani: Broadcasting and the People.
12. H.R. Luthra : Indian Broadcasting.
13. H.R. Luthra : Indian Broadcasting.