BA Journalism Syllabus : www.kannuruniversity.ac.in Kannur University

[mariammal]

BA Journalism
Fundamentals of Mass Communication

Objectives
1. To familiarize students with the basic elements of mass communication
2. To enable students to assess the impact of media effects
3. To motivate students to take up further studies and careers in mass communication

http://www.kannuruniversity.ac.in/syllabus.htm
http://www.kannuruniversity.ac.in/sy...rnalismnew.pdf

Module I :
Definition of communication; elements of communication; types of communication: intra, interpersonal, group and mass communication; verbal and non-verbal communication; sociological and psychological
aspects of communication.

Module II :
Definition, scope and purpose of communication models- models of Aristotle, Lasswell, Schramm and Berlo.

Module III :
Concept of mass; evolutionary history of mass communication; mass communication process; nature, characteristics, functions and dysfunctions of mass media; types of media: print, radio, TV, film, new media, recording industry and alternative media.

Module IV :
Media audience interaction: stimulus-response theory, individual differences theory, social categories theory and social relations theory; concept of selectivity; normative theories of mass media.

Module V :
Marshall McLuhan - life and contributions - global village; McBride Commission Report; international media organizations; transborder data flow and media imperialism.

Module VI :
A critique of mass media in India - contemporary communication/media issues in India.

Books for Reference :
1. Joseph A Devito : Communicology: Introduction to the study of Communication
2. Joseph R. Dominick : The Dynamics of Mass Communication
3. Denis McQuail : McQuail’s Mass Communication Theory
4. Melvin L. Defleur : Fundamentals of Human Communication
5. Denis McQuail and Ven Windall : Communication Models
6. Aglee, Ault & Emury : Main Currents in Mass Communication

Books for Further Reading :
1. Marshall McLuhan Understanding Media
2. David K Berlow The Process of Communication
3. Kuppuswami Communication and Social Change
4. Keval J Kumar Mass Communication in India
5. D S Mehta Mass Communication and Journalism in India
6. Dr. J V Vilanilam Mass Communication in India
7. Andrew Beck & Peter Bennet Communication Studies
8. Rogers and Singhal India’s Communication Revolution

Continuous Assessment: 25 Marks
1. Class Tests : 10 Marks
There shall be two internal assessment examinations within the semester: one, at the completion of module three and the second, at the completion of module six.

2. Attendance : 5 Marks
Allotment of marks as per University regulations
3. Seminar Presentation :10 Marks
Each student shall present a seminar on a subject coming under module six in the syllabus allotted by the faculty and submit the paper for valuation.