SEO Search Engine Optimisation Firm India
Useful Tools for Monitoring your Competitors
The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.

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It is important to realize that while monitoring your competitors is essential, it could easily become an obsession. Therefore, it is crucial that you strike a balance when incorporating it into your business plan. There are several ways to conduct successful stealth competitive intelligence operations. While it is fanciful to imagine yourself as a secret agent or spy, none of these techniques are difficult, hidden or secretive. In fact, most of them are tools or services available to all businesses.

1. Ego Searches What are ego searches? Ego searches are keywords or keyword phrase searches for a specific brand, product, or company name. Ego searches are a great way to monitor mentions of a competing product. You can automate the set up of ego searches using RSS, so anytime a competitor's product or brand name is mentioned in the news, blogosphere, or print you receive notification and the details in an RSS feed.
2. Competitive Intelligence Competitive Intelligence is defined as the process of gathering actionable information in a competitive environment. Competitive Intelligence is researching the business environment or techniques that another business uses. Competitive Intelligence is often used to influence a strategy for business development.
First, it is necessary to know your competition.
3. Google Alerts Receive notification via email on the latest relevant Google search results (web, news, etc.). Define the Google Alerts using a competitors company name or product name.
4. Meta Tags Have you ever considered what keywords or phrases a competitor is targeting on their website? Have a peak at their meta tags by simply viewing the webpage source. Pay particular attention to the header tags that include title, description, and keywords. Are these keywords part of your marketing mix?
5. Information Arm yourself with information. The Googspy website is particularly useful when used properly. Enter a keyword, company name, or domain, click the results and view the companies top 25 competitors. If any of those websites are using pay per click on Google, you will also be able to obtain a partial list of the adwords they have purchased. The website gives you a glimpse inside competitors, but the list they provide is by no means exhaustive.
6. Incoming Links There are a number of ways to determine who is linking to a competitor.
7. Alexa Ranking Use Alexa to determine not only who is linking to a competitor, but also to determine what sites are related (list yours) . Alexa monitors web traffic trends, and a list of similar websites. Alexa also has the ability to show a website's popularity trends.
8. Website Monitoring It is generally a good practice to monitor competitors, and you can do this using a tool like CodeMonitor. CodeMonitor takes a snapshot of a websites' HTML and notifies of any changes. The differences in the web pages are highlighted, making it easy to discern what changes occurred. CodeMonitor is a free online tool, 9. Comparison Tools MarketLeap has some great search comparison tools that allow for you to compare domains and ranking.
10. Other Useful Spy Tools Domain tools has a mark alert that allows you to monitor the use of a trademark. They also have a number of domain tracking and monitoring tools that can be helpful.

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