MBA Marketing : Resume CV

[Nirajrai]

NIRAJ RAI
~ E-Mail : nirajrai09 AT yahoo.com

PROFESSIONAL DIGEST :
- Pursuing PG Diploma in Management with specialisation in Marketing & HR; possessing 5.5 years of experience in Client Relationship Management and Team Management.
- Previously associated with Baron Solutions Private Ltd., Kolkata, India as Team Leader.
- Expertise in market plan execution, pre-sales efforts, competitor /market analysis and targeted marketing.
- Ability in increasing revenues, streamlining the workflow & creating a team work environment to enhance productivity and efficiency.
- Capable of achieving and exceeding the preset growth and revenue targets.
- A skilled communicator with exceptional presentation skills and abilities in forging business partnerships and establish beneficial relationships with key players in the industry.

CORE COMPETENCIES :
Business Development :
- Designing, rolling out and implementing key marketing programs for ramping up sales & revenues with track, monitor & review mechanisms.
- Managing operational business aspects like inventories, support, products, sales & marketing.
- Handling relationships with business partners for joint marketing programs & go to market strategies.

Sales & Marketing :
- Managing the sales and marketing of key products.
- Defining and implementing strategies for market penetration by identifying and analysing product life cycle of product, marketing of new products as well as increasing the share of the existing products.
- Reviewing and interpreting the competition and market information to fine-tune the marketing strategies.

Client Relationship Management :
- Identifying and networking with prospective clients including SMEs, generating business from the existing accounts and achieving profitability and increased sales growth.
- Following up with clients with activities like complaint resolution, query / instruction pre-processing and suggesting opportunities for improving work-flow.

Team Management :
- Providing direction, motivation and training to the sales team for ensuring optimum performance.
- Responsible for recruiting, mentoring & training personnel & Sr. Executive to deliver quality services.

CAREER SCAN :
Mar’08-Dec’08 ~ Baron Solutions Private Ltd., Kolkata, India
Team Leader
Key Deliverables :
- Handled a team of 20 Executives and ensured that they achieve assigned targets.
Significant Highlights :
- Successfully increased the revenue from 2 lakhs to 6 lakhs per month for the client.
- Developed new market and also acquired new clients who were earlier non Alaska airline users.
- Exceeded sales targets by achieving sales of 25 Alaska Airlines Credit Card against assigned target of 15.

Nov’06-Feb’08 ~ EXL Services.com (I) Pvt. Ltd., Noida, India
Senior Executive
Key Deliverables :
- Guided and led new joinees and monitoring their performance closely.
- Awarded with “Certificate for the Best Executive” for excellent performance.

Jul’03-Nov’06 ~ Baron Solutions Private Ltd., Kolkata, India
Executive
Key Deliverables :
- Responsible for maintaining customer satisfaction and achieving the assigned sales targets.

ACADEMIC PROJECTS :
Project Title : Fundamentals of Management - "Entrepreneur of a Roadside Flower Shop".
Description : Project was aimed at conducting research and analysing local flower market in Kolkata for collecting data. On the basis of the research devised concepts for setting up the flower shop in a location in Kolkata, wherein the shop will get ROI faster & earn good revenue.

SUMMER INTERNSHIP :
Organisation : Siemens Ltd., Kolkata Duration: 3 months
Project Title : "Micro Automation of Street Lights & Traffic Lights: Impact in present and future".
Description : The main objective was to conduct a market survey at various locations and analyzing collected data to get the correct picture for current market scenario for street lights & traffic lights. It also involved formulation of marketing strategies accordingly.

LIVE PROJECTS :
Organisation : EMAMI Ltd., Kolkata Duration: 2 months
Project Title : “Research on buying behaviour of consumers for winter care products” (Live Project)
Description : The main objective was to analyze the market and the customer perception about the product, interacting with customers and by conducting survey to know where the product “Malai Kesar Cold Cream” stands against its competitors. Accordingly, all the winter care products advertisement were reviewed & analyzed.

SCHOLASTIC :
2011 PG Diploma in Management with specialisation in Marketing & HR from AICTE Approved institute Jyotirmoy School of Business (JSB), Kolkata. (Final Trimester exams over awaiting results in May)
2003 B.Sc. (Honours) in Chemistry from Marwari College, Ranchi University, Ranchi with 65%.
1999 XII from Rajo Singh College, Patna, BIEC with 70%.
1997 X from Kendriya Vidyalaya Sangathan, Meghahatuburu, Jharkhand, CBSE Board with 57%.

IT SKILLS : Well versed with MS Office and MS Access.

ACCOMPLISHMENTS :
- Received Vidya Vikash Scholarship at Jyotirmoy School of Business, Kolkata.
- Gold Medallist in English Drama & English Extempore in school.
- Secured 1st position in Junior National Search Contest in General Knowledge, Science & Mathematics.

EXTRAMURAL ACTIVITIES :
- Editor of Students’ Newsletter at Jyotirmoy School of Business, Kolkata.

PERSONAL DOSSIER :
Languages Known : English, Hindi & Bengali

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