PRASAD B.V.

PROFILE :
- Self-motivated & goal-oriented professional with 13 years of proven track record in Health Management, Rural in-direct marketing & Project management.
- An accomplished strategist and solution-oriented manager, who thrive in a challenging, fast paced environments where performance directly impacts the bottom-line.
- Expertise in setting individual and organization -wide objectives and formulating plans for organizational growth.
- Excellent resource balancing and leadership skills with an ability to drive initiatives through efficient team work.
- Demonstrated respect, responsiveness and professionalism towards clients & partners while providing timely, appropriate and ethical resolution to problems at all times.
- Exceptional problem resolution and strong negotiation skills coupled with outstanding communication skills.

Core Competencies include :
Project Planning, Implementation , Operations Management, Leadership/ Team Building, Documentation/Report Writing, Monitoring & Evaluation, Resource Management, Networking & Relationship Building

PROFESSIONAL EXPERIENCE :
INDIAN COUNCIL OF SOCIAL WELFARE May-94 - Jan 96
Indian Council of Social Welfare works with children in difficult circumstances including child labour, child under trials, beggary, child adoption and health care.
PROJECT OFFICER : (Part-time)
Project Planning/ Implementation :
- Conduct situational analysis in Telangana and Andhra Region of A.P
- Capacity building to NGOs on negotiations skills
- Selection of NGOs partners for carrying out HIV/AIDS Awareness activities with high-risk group CSW.
- Towards timely and quality execution of the project.
Personnel Management :
- Provided leadership and direction to partners NGOs.
- Coordinate with INTER AIDS, France and SIAAP, Madras for smooth functioning and execution of program.
Support & Coordination
- Responsible for ensuring strong logistic support and efficient utilization of available resources for the project.
- Overall accountable for project activities.
- Liaison and networked with State Government, local governing bodies, SHGs and others stakeholders on a regular basis.
- Coordinating with print media as and when required.
Major Achievement :
Awarded as “Condom Boy” by the former Director of AIDS GoAP. For penetrating the Need & importance of condom in high risk group-commercial sex workers in the project control area.
LEPRA India, Secunderabad June 1997- July 2004
Lepra Society is a health and development organization working to restore, health, hope and dignity to people affected by leprosy, tuberculosis, malaria, HIV/AIDS and other allied diseases and conditions caused by them.
(http ://www.lepraindia.org/)

PROGRAMMES OFFICER :
Project & Strategic Planning/ Implementation :
- Designed project proposals keeping in mind the short term and long term objectives of the project in mind.
- Strategic planning for the successful implementation of HIV/AIDS, Eye care, TB, Leprosy & CBR projects.
- Responsible for providing supervision and managerial support to the projects & NGO partners in the States of Andhra Pradesh, Bihar, Madhya Pradesh & Orissa at implementation stage.
Empowered Self Help Groups, Health Workers & Community Based Rehabilitation (SHG, HW & CBR)
- Support SHG’s by providing special skills training and economic empowerment leading to their upliftment.
- Design CBR program for long term sustainability of the programs in LEPRA projects
- Training health workers in assessing the needs of the physically challenged clients and linking them with existing community resources and follow-up.
- Organized various in- house training activities according to the developmental needs of the staff.
Project Assistance & Operational Support :
- Process disabled clients applications through DRDA and Block level and provided loans through nationalized banks in the States of Andhra Pradesh & Orissa.
- Avail loans through corpus fund in case of need and design business plan & repayment strategy.
- Aided the Assistant Program Executives in planning & designing health care & economic rehabilitation programs.
Performance Reviews
- Reviewed annual performance of team and NGO partners in LFA and provided feedback to Sr. Managers.
- Assist NGOs and Lepra projects in preparing annual action plans and budgets.
Building Key Contacts & Coordination :
- Built contacts in the government, grass root level organizations & other stakeholders to maintain external linkages.
- Coordinate with the Finance and HR team for smooth functioning and execution of programs.
Major Achievements :
Developed 3-major proposals and generated revenue for the organization adding value.
1. LEPRA became LEAD Partner in Andhra Pradesh with International donor agency “International HIV/AIDS Alliance-UK.
2. LEPRA came up 30 bedded Eye care Hospital in Orissa, rendering eye care services to tribal & rural community, supported by “Sight Savers International-UK”.
3. Support partner NGO in Madhya Pradesh with 25 bedded Reconstructive surgery Hospital by funding agency “Frontile Span”.
OGILVY & MATHER- OUTREACH, Hyderabad Aug 2004- Dec 2006
Ogilvy Outreach is the rural health marketing division belonging to Ogilvy & Mather, catering to the low-income groups in media dark markets. The company’s primary client, FMCG major Hindustan Lever’s Project “Shakti” is a rural direct- to- home distributor model. The idea behind the Project is to help the company reach, penetrate and communicate with rural consumers through Health & Hygiene under Corporate Social Responsibility (CSR). (www.ogilvy.com/)

STATE PROJECT COORDINATOR :
Project Planning/ Supervision :
- Designed, planned and managed HLL’s rural health initiative Project Shakti in 20 districts of Andhra Pradesh covering 12,000 villages.
- Health activity was targeted towards children and women
- Designing innovate communication tool for Client and created new Shakti entrepreneurs and provided infrastructural/ intellectual support to existing Entrepreneurs.
- Enhanced rural market penetration and generated sustainable demand for HLL products in these 20 districts.
- Towards timely and quality execution of the project.
- Maintaining flow of activities and quality of reporting.
Personnel Management :
- Recruited 485 (Shakti Amma) with the support of SHGs & NGOs
- Trained all the Shakti Amma on health communication tool at various levels.
- Provided leadership and direction to a team of 37 senior and junior supervisors.
Financial Management :
- Planning Fund Flow and Budgeting.
- Cost effective implementation.
- Cost control & management.
Support & Coordination
- Responsible for ensuring strong logistic support and efficient utilization of available resources for the project.
- Overall accountable for administrative and financial activities of the project in Andhra Pradesh.
- Liaison and networked with State Government, local governing bodies and others stakeholders on a regular basis.
- Coordinating with print media as and when required.
- Set Bench marks and continually raise the bar across.
- To maintain the motivation level of the team members.
Major Achievement :
Chairman of HLL in their annual review meeting appreciated the project “Shakti” for good performance in Andhra Pradesh for contributing to increase of sales in FMCG segment.
BYRRAJU FOUNDATION, Hyderabad Jan 2007 – June 07
To create a world-class platform for sustainable rural transformation. The Byrraju Foundation was set up in July 2001. The Byrraju Foundation seeks to build progressive self-reliant rural communities, with a holistic approach, by providing services in the areas of healthcare, environment, sanitation, primary education, adult literacy and skills development. The Foundation works to transform 170 villages in 6 districts of Andhra Pradesh- East Godavari, West Godavari, Krishna, Guntur, Vishakhapatnam and Ranga Reddy (www.byrrajufoundation.org).

ASSOCIATE PARTNER :
Project & Strategic Planning/ Implementation :
- Design project proposals on health for projects.
- Strategic planning for the successful implementation of Tele- Medicine, CBR, School Health & HIV/AIDS projects in Andhra Pradesh.
- Responsible for providing supervision and managerial support to the projects & Alliance partners in the States of Andhra Pradesh.
- Liaise with local authorities and at State with APSACS and other relevant stakeholder for better coordination and implementation of the project.
- Design community based strategies for sustainability of programs in Byrraju Foundation.
Performance Reviews :
- Review performance of programs and provided feedback to Sr. Manager.
- Organize various in- house training activities according to the developmental needs of the staff.
- Built contacts in the government, grass root level organizations & other stakeholders to maintain external linkages.
- Coordinate with the Finance and HR team for smooth functioning and execution of programs.

J.K. TRUST – GRAM VIKAS YOJANA, HYDERABAD (Raymond Group) July 2007- Dec 2009 :
Gram Vikas Yojana is a programme "To bring about a significant improvement in the quality of life in the rural areas. This is being done by leveraging superior technology, providing effective extension and creating employment opportunities for rural youth". Dr. Vijaypat Singhania - Chairman Emeritus, Raymond Limited, a well-known Industrialist and Philanthropist is also the Chairman of JK-Trust. The Trust is implementing its rural poverty alleviation programme named 'Cattle Breed Improvement Programme', in the States of Andhra Pradesh, Chhattisgarh, Madhya Pradesh, Uttarakhand, Bihar, Gujarat & Rajasthan. (www.jktrust.org)

Sr. PROJECT MANAGER :
Project Planning/ Supervision :
- Planning, implementing & establishment of ILD centers (Integrated Livestock Development Centers) as approved in 10 Districts (Adilabad, Nizamabad, Medak, Mahoobnagar, Khammam, Prakasam, Nellore, Kadapa, Ananthapur & Kurnool) by Govt of Andhra Pradesh.
- Plan to achieve targets committed to govt. agencies in the above districts, covering 3000 villages.
- Monitor performance of Junior and Senior Officers.
- Towards timely and quality execution of the project.
- Maintaining flow of activities and quality of reporting.
Personnel Management :
- Recruit the required staff and train them on various communication tools.
- Provided leadership and direction to the entire project team of 58 senior and junior officers.
- Ensure monthly payments to field staff (550 staff) in time.
- Ensure payment of PF in time for all employees.
Financial Management :
- Planning Fund Flow and Budgeting.
- Cost effective implementation.
- Cost control & management.
Support & Coordination :
- Responsible for ensuring strong logistic support and efficient utilization of available resources for the project.
- Liaison and networked with State Government, local governing bodies and others stakeholders on a regular basis.
- Coordinating with print media as and when required.
- Set Benchmarks and continually raise the bar across.
- To maintain the motivation level of the team members.
Major Achievement :
A. Streamlined the administrative system.
B. Developed proposals for JK Trust intervention in Tribal Areas, submitted proposals to Govt of Andhra Pradesh which are under consideration.
DR. REDDY’S LABORATORIES LIMITED, HYDERABAD, Jan 2010- till date
Dr. Reddy’s one of its core business Pharmaceutical Services and Active Ingredients (PSAI), comprising our Active Pharmaceuticals and Custom Pharmaceuticals businesses; seeks to build progressive self-reliant rural communities, with a holistic approach, by providing services in the areas of healthcare, environment, sanitation, primary education and skill development in the vicinity of factories. (www.drreddys.com)

DEPUTY MANAGER :
Project Planning/ Supervision :
- Craft strategy implementation plans, and be held accountable for results.
- Monitor performance of Junior Officers.
- Manage CSR reporting process, working with units and communications
- Towards timely and quality execution of the project.
Personnel Management :
- Work with HR team to recruit the required staff for CSR and train them.
- Serve as internal resource and external representative on CSR issues.
- Coordinate cross-functional efforts where needed.
- Provided leadership and direction to CSR team on new initiatives.
- Benchmark competition and industry best practices
Financial Management :
- Planning Fund Flow and Budgeting.
- Cost effective implementation.
- Cost control & management.
Support & Coordination :
- Responsible for Employee involvement into the CSR activities.
- Liaison and networked with State Government, local governing bodies and others stakeholders on a regular basis.
- Set Benchmarks and continually raise the bar across.
Major Achievement :
1. CSR initiative received PSAI BU Excellence Award in category “Sustainability initiatives” for Year 2010.
2. Received “Team Excellence Award” – Gone an extra mile, beyond the call of duty, to create huge impact - Global HR Meet 2010..
3. Received Chairman’s Excellence Award for “Best Corporate Social Responsibility Initiative” – Jan 2011.
4. Successfully completed the Code of Business Conduct & Ethics (COBE) test. I am COBE certified person.

RESEARCH ACTIVITIES/ PAPERS PRESENTED :
- “Status of functional integration in Bihar & MP before & after intervention of LEPRA TST’s”- at National Conference on Elimination of Leprosy, Chhattisgarh (Jan 2004)
- Conducted Rapid Assessment Study on HIV/ AIDS for International HIV/AIDS Alliance (Jan 2002)
- Conducted Operational Research for Tuberculosis program in Koraput District, Orissa, (July 2000)
- “Impact of SER Assistance on socio- economic standard of leprosy affected individuals of Koraput District”- Asian Leprosy Congress, Agra, (Nov 2000)
“Knowledge Attitudes and Practices : A study of commercial sex workers”, Hyderabad, (June 1996)
- “Problems faced by women of bigamous marriages in urban community”, Hyderabad, (August 1994)

TRAINING PROGRAMS ORGANIZED :
- Organized 1-week in-house workshop for Rural Development Officers on “IEC Interventions” on alternative livelihood (Dec-2008)
- Organized 1-week in-house training program for 170 health workers in Byrraju Foundation on HIV/AIDS in partnership with State AIDS Control Society (Aug 2007).
- Organized 2-days training program for health workers on Identification of PWD in coordination with NIMH (Dec 2007)
- In-house workshop for Rehabilitation Officers for bringing out socio, economic & rehabilitation indicators for assessing the on going rehabilitation program in projects (Sept 2003)
- In-house workshops for paramedical workers on the importance of needs assessment & areas of interventions (March 2001)
- In-house workshop for project staff on Monitoring & Evaluation (July 2001)
- Training program for project staff & NGO partners on ‘Organizational Process Documentation’ (Nov 2001)
- Satellite workshops across A P & Orissa to understand the future role of NGOs in Leprosy/ TB/ HIV (Jan & Feb 2001)
- Training programs for NGOs & CBOs on “Condom Negotiation Skills” (Aug- Oct 1994)
- “Educational Strategies for 2000 AD” A state level NGO workshop, Hyderabad, (July 1994)

WORKSHOPS ATTENDED :
- “Art of Proposal Writing” organized by IBS – Business School, Hyderabad (26th – 28th May 2009)
- “Editing skills” organized by MCAS- Murray Culshaw Advisory Services, Bangalore, (3rd -5th Dec 2003)
- “Supporting community action among men who have sex men, male-to- & transgender persons (MSM/TG)” organized by International HIV/ AIDS Alliance in Sri Lanka (27th Oct- 2nd Nov 2002)
- 2nd CANA International Conference on HIV/ AIDS held at J.N. TATA Auditorium, Bangalore (16th- 18th April 2002)
- “Social Science, Leprosy & TB Research” organized by The Leprosy Mission Trust in New Delhi (2nd- 5th Dec 2002)
- “Stress Management” organized by Dr. Cahn Vasudevan & Dr. Peter Letheardale in Hyderabad (Jan 2002)

MEMBERSHIP IN PROFESSIONAL BODIES :
- Member of L.V. Prasad Eye Hospital “EYE DONOR” Regd. No : 2102/10/159
- Member in Rehabilitation Council of India (RCI), New Delhi. Reg. No : RCI/A03496
- Member in All India Management Association (AIMA), New Delhi Membership No : G-9623100
- Member in National HRD Network, Hyderabad Membership No : 0137.
- Member in Balanandam Hypnotism Institute, Hyderabad.

STRENGTHS & WEAKNESS :
Strengths :
- To develop concept notes for new programs & further build up into proposals.
- Good and strong in report writing.
- Strong in communication skills.
- Quick at grasping things.
- Work efficiently under stress, meet deadlines & goals.
Weakness :
- Sympathy towards affected clients.

EDUCATION & PROFESSIONAL DEVELOPMENT :
MASTERS IN BUSINESS ADMINISTRATION – (MBA) Annamalai University (Final year)
MASTER OF SOCIAL WORK – (MSW) Urban Rural Community Development (URCD) Osmania University, Hyderabad (1996)
Percentage : 66%
BACHOLOR OF SOCIAL WORK – (BSW) Osmania University, Hyderabad (1994)
Percentage : 56.6%

COMPUTER SKILLS :
Microsoft Office (Word, Excel & PowerPoint)