Dr. Reddy's Laboratories Ltd Hyderabad : Professional Service Representative

[krishni84]

Position: Professional Service Representative

Function: Marketing

Work Level : Junior Management

Location : Hyderabad, India

Unit : Global Generics

Academic Background and Key Experience Requirements :
1. Required Education: Graduate (Science/Pharmacy) with MBA
2. Minimum Experience:
• 3 to 4 years of work experience in Pharmaceutical industry
• Product Management experience is desirable

Roles and Responsibilities :
The incumbent will be responsible for prescription generation through promotion of products within assigned territory, by implementing company’s defined strategies and processes.

Major responsibilities are listed below:
1. Territory Analysis:
a) Do regular potential analyses by auditing the prescriptions received by retailers, so as to understand Rx trend of our products/doctor potential and modify communication strategy accordingly to position the products in a favorable manner
b) Conduct surveys to understand the existing and new product market potential.
c) Ensure updated customer list
2. Product Promotion:
a) Influence the doctor to prescribe products effectively in Chamber Communication:
• Based on the doctor product matrix, call objective, RCPA Finding etc, position the call to achieve the desired objectives
• Carry out the in chamber communication by detailing products, discuss literatures or any study with the doctor
• Demand specific prescription support from the doctor.
b) Ensure top-of-the mind recall of products
c) Ensure all the inputs are invested as scheduled without deviations/dilutions of Head Office strategies
d) Launch activities/ camps/ CME’s etc as per plan to gather momentum for Rx for new products in liaison with Project Management Team
3. Customer Relationship Management:
a) Keep a track of specific customer needs and provide feedback regarding the same to ASM / RSM / HO
b) Device innovative approaches and strategies to build strong relationships with Doctors
4. Business Development:
a) Build customer and market base for achieving present and future business objectives by identifying new customers and redefining product positioning as per the PMT guideline if required
5. Sales Target Achievement:
a) Achieve growth and profitability in a given territory through generating prescriptions by effectively delivering the roles and responsibilities

Contact Us:
Human Resources
Dr. Reddy's Laboratories Ltd.
Greenlands, Ameerpet
Hyderabad - 500 016
INDIA
Tel: +91 040 2373 1946
Email: talent@drreddys.com
Website:http://www.drreddys.com

[Guest]

CURRICULUM VITAE


Kalla Praneetha
Pinky_cuteeee AT yahoo.co.in .

OBJECTIVE : To get associated with a progressive organization, which will utilize my education and professional skills and offer advancement opportunity. To be part of a team that dynamically works towards the growth of the organization.

EDUCATION :
- M.Sc (Microbiology) from Chaithanya P.G College for women affiliated by Andhra University in April 2006 with First Division.
- B.Sc (Microbiology, Botany& Chemistry) from Vishaka Government Degree College for Women affiliated by Andhra University in April 2004 with First Division.

EXPERIENCE :
- Have completed a project on Urinary Tract Infections of Bacteriology in King George Hospital at Vizag as part of M.Sc in the year 2006 - Examine the samples of urine and to identify the organisms that are present. Also analyze the trend of infection by sex. Results showed that infection was more in s.
- Worked as a lecturer in Santha Degree College for 1 year (2006-2007) – General Microbiology
- Worked as a Microbiologist & Lab in charge at Institute of Health System Hyderabad from July 2009 till July 2010.
- Had done Microbiological, Chemical & Bio chemical tests on water samples collected from different reservoirs & slums. The results are used to prepare report on whether water is potable or not and submit the same to Hyderabad Metropolitan Water Supply & Sewerage Board (HMWSSB). Also analyze water given by individual households. Monthly field group discussion in slum areas of Hyderabad.
- Had done school health project wherein collected blood samples to do hemoglobin estimation of students using CYANMET hemoglobin method.
- Had done analysis of ground water by chemical parameters for the CPF (Center for people forestry).
- Had published a Catalogue of Services offered for testing water quality.
- Had prepared a Detailed Project Report alongwith complete documentation for 6 months related to water quality under HMWSSB.
- Also have good knowledge on HPLC, LC-MS, ICP-MS, Microwave ashing and Sat boiling Distillation.


TECHNICAL KNOWLEDGE :
- Microbial media preparation.
- Sterilization techniques.
- Identification of Microorganisms by microscopic examination and biochemical methods.
- Microbial culture maintenance.
- Isolation of microorganisms and serial dilution methods.
- Antibiotic sensitivity tests.
- Water analysis.
- Chemical analysis for water
- Estimation of Hemoglobin.



COMPUTER SKILLS : 1 Year Diploma in Software Technology from DATAPRO. Proficient in working with MS-Office including MS-Excel, MS-PowerPoint & Lotus

KEY STRENGHTS :
- Ability to work both as a team player and as a leader of a group. Ability to learn quickly with application oriented knowledge. Good communication and interpersonal skills, positive attitude and hard work.
- Managing demanding workload, prioritizing tasks, time management & project planning.

Declaration :
I have hereby declared that all the above information regarding myself is correct in my trust and that I will provide regarding the same on demand.


Place : K. Praneetha
Date :