Bharat Ram
Email – bharatram22 AT gmail.com
www.brandconsultive.in

Objective :
Over five years of total work experience, with two years in the Brand and Management Consulting domains as an employee, and independent consultant.
Having worked with some of Bangalore’s better known Brand consulting firms on strong National and Regional brand assignments, has considerably enhanced my understanding of branding, project management, advertising, marketing, consumer research and strategy.

Sectors of Exposure :
- Healthcare
- Real Estate
- Retail – Food and Beverage, Construction Steel , Health and Fitness, Insurance
- Education - Scholastic and Retail training
- Automobile component sector

Areas of Exposure and Skills :
- Brand Positioning and Brand Development
- Consumer Insight, Segmentation and Profiling
- Competitive Context , Opportunity Assessment and Financial Analysis
- Market sizing and Market entry strategy
- Qualitative Market Research - Focus groups, Secondary Research, Depth Interviews
- Developing Marketing and Communication Plans
- Routine Client Servicing and Project Management
- Sales Process Consulting
- Proposal Writing

Work History :
Founder and Chief consultant BrandConsultive, Bangalore October 2009 to Present Functional Consultant Carpediem Management Consulting, Bangalore Jan 09 to August 09
Senior Consultant, Project Management - Branding Shining Emotional Surplus Pvt. Ltd., Bangalore Sep 2008 to November 2008
Consultant Vertebrand Management Consulting Pvt. Ltd, Bangalore, India 2008 to September 2008
Director Sree Guruprasanna Chits Pvt. Ltd, Bangalore 2004 – 2006
Process Associate GE Capital International Services India 2003 – 2004

Achievements :
- Developing the brand strategy- product offerings, brand appeal and positioning for clients
- Advising clients on innovative and impactful Marcom strategy plans, including Social Media Marketing for their brands and offerings, resulting in positive brand appeal and visibility
- Designed and executed consumer and market research initiatives for brands
- Developed sales process frameworks for businesses in the fitness and insurance segments that incorporate target profiling, defining objections and identifying alternatives around the objections
- Closure and delivery of Brand identity and packaging projects

Education :
MBA – Marketing; (International Marketing, Marketing Management Direct Marketing, Marketing Research) Eberly College of Business and Information Technology, Indiana University of Pennsylvania, USA 4.8 out of 5 , 2008
Accounting Technician (CA Professional Education –II) Institute of Chartered Accountants of India, New Delhi, 2004
Bachelor Of Commerce Seshadripuram Degree College, Bangalore University, 2000

Activities and Accomplishments :
Secretary Graduate Business Student Association, IUP - Organised GBSA meetings
- Representing the GBSA in curriculum committee meetings
- Planned networking events and cultural events for international graduate business students
- Planning and co-ordination of industrial visits for the graduate business student body Member and Analyst Student Managed Investment Portfolio Team - Identifying and researching investment opportunities in the basic materials and consumer goods sector
- Presenting the findings and making recommendations
Research Assistant Dean's Associate and Professor of Management at the Eberly College of Business and IT, IUP - Assisting in research for paper presentations and consulting assignments
- Co-ordinating and assisting in documentation and assignment grading of undergraduates

Personal :
Computer Skills :Proficient with MS Office, Corel Draw, Marketing Plan Pro
Languages Known :English, Kannada, Hindi and Tulu
Date of Birth :March 22, 1979