Pradip Krishnamoorthy
E-Mail : pradip.krishnamoorthy AT gmail.com

Objective :
A management position with a growth-oriented organization where my knowledge and skills will have an immediate impact on corporate profits, continuous improvement and productivity.

PROFESSIONAL SUMMARY :
Management professional with over 6 years of experience in CRM and Database management for marketing, marketing research, business development, process improvements at start-up as well as established companies.
Exposure to key international markets focusing on strategic services spanning business consulting and business
process outsourcing backed by distributed team management experience.

MANAGERIAL EXPERIENCE :
Projects/Market/Business Research & Analysis :
** Business process mapping and process blue print.
** Process Management and business continuity plan.
** GAP analysis.
** Analyse, capture and document requirements.
** Performance tracking and reporting.
** Interact with technical team.
** Business Proposals.
** Focus group and market research.
** Marketing process analytics.
** Cost of acquisition analysis.

Sales and Business Development :
** Market entry strategy and experience with start-ups.
** New product launch.
** Competitor analysis & competency mapping.
** Pre Sales Initiatives.
** Writing publicity blog posts.
** Sales and marketing process optimization.
** Multi-mode campaign and market launch management.

Delivery/Client Management :
** Key Account Management.
** Kapa Techniques to consistently address and manage client requirements.
** Weekly/Quarter business review with the clients.
** Developing standard operating procedures as per internal operations and client specified requirements.
** Resource planning & budget
** Process improvements
** Customer satisfaction evaluation and high-quality customer experience

Quality Management :
** Lead periodic performance review meetings.
** Assimilate and execute need to train requirements.
** Derive processes to manage the quality and effectiveness of technical resolutions provided to customers.
** Ensure process adherence through constant backlog review.
** MIS & Documentation of process manuals, service implementation plan & best practice guide.

Escalation Management :
** Spear head and address customer escalations through research & KAPA techniques.
** New processes Formulation to optimize delivery patterns and proactively address customer concerns.
** CSAT scores Follow–up & Action Plan

Operations & People Management :
** Profit / Revenue Generation.
** Hiring, training & KRA setting.
** Team briefings and client relations.
** Rewards, recognition and performance management.
** Managing the day-to-day operations. TECHNICAL SKILLS
** Customer Relationship Management (CRM) applications.
** Cargo Management System (CMS).
** MIS Tools.
** Database audits and segmentation.
** SQL querying, data mining and presentation.
** Saleslogix.
** SalesForce.

INTERNATIONAL MARKET EXPOSURE :
** Middle East – Bahrain and UAE
** North America – New York, Buffalo, California, Texas, Massachusetts, Ohio

PROFESSIONAL EXPERIENCE :
Since Apr '09 till Present
Location : Chennai, India & NY, USA OFFICEFRAMEWORK INC – NEW YORK USA.
Manager : Client Accounts
Lead, Design and Deliver Solutions for clients in logistics business :
** Database Applications – Cargo Management System (CMS), NetCourier
** Management Tools – Performance Dashboards and Reports, Magaya, OrangeHRM
** Analysis Tools – Pivot tables and spreadsheets for data analysis
MAJOR ACHIEVEMENTS :
- Achieved “zero” error rating by customer in 3 months of spearheading the team.
- Designed and improved delivery strategy around “KAPA” techniques and standard operating procedures.
- Implemented a home-grown Cargo Management System, an initiative that reduced turnaround by 30%.
- Implemented “responsibility accounting” for performance improvement.
- Executed performance metrics of deliverables and redesigned an effective customer support system.

Since Aug '08 – Jan '09
Location : Chennai, India
NU STREET TECHNOLOGIES – CALIFORNIA, USA.
Manager :Marketing
Led research, marketing, design and implemented industry specific ERP products :
** Database Applications – SQL on MS Access, CRM
** Management Tools – Performance Dashboards and Reports
** Analysis Tools – Pivot tables and Spreadsheets for data analysis, Web Analytics
** Others – HTML, Flash, Web 2.0
MAJOR ACHIEVEMENTS :
- Designed and implemented “Go to Market” Strategy in a start up scenario.
- Implemented database management systems within a strict timeline using database schema techniques.
- Instrumental in increasing hit rates for inside sales through organic and inorganic lead generation systems.
- Reduced cost of lead generation using performance metrics and data analysis.
- Implemented data strategy and data segmentation to manage sales and marketing life cycles.

Since Feb '06 – July '08
Location :Chennai, India & Manama, Bahrain
RANDSTAD – LONDON UK.
Manager :New Business
Led and deployed business-centric management information systems for business performance :
** Database Applications – SQL on MS Access, SalesForce, CRM
** Management – Performance Dashboards and Reports
** Analysis – Web Analytics, Pivot tables, spreadsheets and BI applications for data analysis
MAJOR ACHIEVEMENTS :
- Globally directed a team of analysts to track performance using MsAccess on an in-house CRM system.
- Awarded best performer for four consistent quarters.
- Internally relocated to Bahrain to implement MIS and new business management systems for Fortune 500 clients
- Conceived and deployed a new service line for "Market Nurturance using Psychometric Profiling".
- Bagged first place in the Southern region of “National Young Manager” Contest organized by All India

Management Association : (AIMA). Since Aug '03 – Jan '06
Location : Chennai, India & TX, USA
FROST & SULLIVAN INC – CALIFORNIA, USA.
Manager : Marketing Programs
Managed CRM for marketing and sales teams for North America and Europe regions :
** Database Applications – SQL on MS Access, SalesLogix, CRM, Lotus
** Management – Performance Dashboards and Reports
** Analysis – Pivot tables, Spreadsheets and BI applications for data analysis, Web Analytics
MAJOR ACHIEVEMENTS :
- Instrumental in creating a web based client acquisition module – eBroadcast – a 1 hour industry specific
webinar to acquire new business.
- Invited to impart training on “advanced database marketing strategies and sales process optimization” for
sales teams in New York, Texas, and California.
- Represented Frost and Sullivan at the Annual Sales and Marketing Conference held in Boston.
- Improved customer experience by relaying customer expectations through database enrichment and CRM
audits.
- Led of a team of professionals handling data analysis, database enrichment, and client experience
improvement.

ACADEMIC CREDENTIALS :
** Mar 2003 : Masters' Program in International Business - PSG School of Management (IIFT)
** Mar 2001 : Bachelors Science - Mathematics - D.G.Vaishnav College (Madras University)

PUBLICATIONS :
** Business profile whitepapers on management consulting business (Aug '07).
** Simple strategies for effective competitiveness (Oct '07).
** Blog posting (collab-a-rate.blogspot.com) for effective collaboration of online expertise (Dec '09).

TECHNICAL CERTIFICATIONS :
** SAP – Sales and Distributions and Business Information Warehousing - Maars Software - Dec '06
** Diploma in Internet Tools and Applications – National Institute of Information Technology - Sep '03

PERSONAL DETAILS :
Date of Birth : 5th November 1980
Linguistics Skills : English, French, Hindi