www.metlife.co.in India Insurance Company Ltd : Marketing Executive

[Admin]

MetLife India Insurance Company Limited ( metlife.co.in )

Context & Role
Responsible for conceptualising and executing below the line marketing activities for MetLife India. He/ She will also be responsible for managing the process of printing all the sales literature and collaterals. The role holder will work closely with relevant personnel in designate function to conceptualise, support and execute marketing activities.

Key Responsibilities
• Monitor all BTL & Group marketing activities and ensure adherence to timelines
• Analyse the execution and costs of each marketing activity and suggest improvements
and innovations
• Ensure the printing process is run in a cost-efficient and time-bound manner
• Conceive and execute innovative BTL activities designed to maximise lead generation for the region

Qualifications & Experience
• MBA in Marketing
• 5 - 6 years operational marketing or sales experience in the Financial Services or FMCG/ consumer durables sector OR in a client servicing role in an Advertising Agency/ Event management agency
• Experience in business to business marketing and insurance will be an added advantage
• Operational experience in executing marketing projects and managing vendors

Skills/Knowledge:
• Knowledge of customer, business to business marketing processes
• Project management skills: Ability to carry out multiple tasks in a project to their
logical conclusion
• Demonstration of effective people skills in order to deliver through different sets of people – internal and external
• Demonstration of effective implementation skills to ensure clinical execution
• Knowledge of how to conceptualise and execute BTL programmes

Apply here:
http://www.metlife.co.in/MetLifeCareers_ApplyNow.aspx

[Guest-IJT]

Name : KRANTI TRIPATHI
Email : kranti_king AT rediffmail.com
Designation / Skillset : skills - MBA FINANCE AND MARKETING, DIPLOMA IN COMMERCIAL PRACTICE AND OFFICE MANAGEMENT WITH ONE YEAR EXPERIENCE AS A DIPLOMA TRAINEE IN CAPITAL BUDGETING DEPARTMENT OF TATA MOTORS LTD, LUCKNOW
Dear Sir/Mam
i kranti tripathi sending my resume. i have completed my MBA from the united institute of technology, Allahabad with the specialization of finance and marketing. I have also one year experience of office documentation, payment procedure and creation of purchase order, work breakdown structure (WBS), capital purchase requisition (CPR) on SAP MM & PS Module at tata motors ltd, lucknow.
with the hope of your valuable response.
thank u in advance
Regards,
Kranti Tripathi

Resume :
KRANTI TRIPATHI
Correspondence Address :
54, Near Budhiya Devi Mandir
Dahilamau (North)
Pratapgarh (U.P) - 230001
Ph. No. : 08826624532; 09452024621
E-mail- kranti_king AT rediffmail.com
Career Objective : To attain excellence in whatever task I undertake and keep learning and growing by doing challenging jobs coupled together with the growth of the company.
Training Projects :
- Completed One Year Training Program (from Aug-2008 to Aug 2009) as a Diploma Trainee in Capital Budgeting Department of TATA MOTORS LIMITED, LUCKNOW
- Completed Summer Training Program for a period of One Month on data collection, analysis & reporting of office in Directorate of Industries Limited, Kanpur in 2007
- Complete Summer training program for a period of 8 weeks on the comparative Study of Distribution Network – Pepsi Vs Coke from PepsiCo, Varanasi in 2010

Professional Qualifications :
- Completed MBA (Finance & Marketing) 4th Sem. from United Institute of Technology, Allahabad in 2011.
- Completed 2 yrs Management Diploma in Commercial Practice & Office Management from Institute of Engineering & Rural Technology, Allahabad in 2008
Educational Qualifications :
S.No. Name of Examination Name of The Institute Board Year
1. B.Com. Correspondence course Allahabad University 2009
2. Intermediate K.P.Hindu Inter College
Pratapgarh U.P. Board 2005
3. High School K.P.Hindu Inter College
Pratapgarh U.P. Board 2003
Computer Knowledge :
- Windows 98, Windows XP, Windows 2000 Professional & Windows 2007.
- Proficient in MS Office [Word, Excel, Power Point, Out Look]
- Working Knowledge of SAP (MM & PS Module)

Reference :
1- Mr. Sudhanshu Srivastava
Manager – Capital Budgeting & Sustenance
Tata Motors Ltd., Chinhut Industrial Area, Lucknow

2- Mr. Sanjeev Dawar
Sr. Manager – Capital Budgeting & Sustenance
Tata Motors Ltd., Chinhut Industrial Area, Lucknow

Date : (KRANTI TRIPATHI)
Place :
-------------------------------------------------------
More Information about this submission and submitter :-
___________________________________________________
Submission ID : 4346492
Date & Time : 8th Jul 2011 9:39 AM (UTC)
IP Address : 122.161.251.67
Browser Info : Mozilla/5.0 (Windows NT 6.1) AppleWebKit/534.30 (KHTML, like Gecko) Chrome/12.0.742.112 Safari/534.30
Predicted Country ;: India

[Guest]

Dear Sir/Madam,
Please find updated Resume for the position of Marketing Executive.
DINESH KUMAR NIRMAN
E-mail : nirmandinesh AT gmail.com
SALES & MARKETING PROFESSIONAL
Offering 5.6 years of experience in sales & marketing.
PROFILE
- A qualified M.B.A. in Sales and Marketing, accented with the latest trends, techniques & tools of the trade with a high degree of flexibility, creativity, resourcefulness, commitment and optimism, currently spearheading efforts with Neesa Group as Key Account Manager.
- 5.6 years of sound hands-on experience in sales and marketing across various audiences, leveraging strong Micro Management skills (subordinate supervision and administration), Awareness Initiatives (Mass presentations and work sites), Marketing, Business Development, Brand Building & Client Servicing.
- Proficient in understanding clients needs with proven ability in maintaining the relationships and enhance the overall efficiency of the organization.
EDUCATIONAL AND TECHNICAL DEVELOPMENT
- P.G. DIPLOMA IN MARKETING & MANAGEMENT (2004) - Global ICONS, Noida.
- BACHELOR OF BUSINESS ADMINISTRATION (2002) - Kurukshetra University, Haryana.
- THEORETICAL EXPERTISE - Requirement Analysis - Documentation
- Database management - Client Communication
PROFESSIONAL EXPERIENCE
Working as a Key Account Manager in Neesa Group, Ahmedabad since July 2010
Marketing Planning & Implementation
- Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget.
- Planning and execution of ATL and BTL activities. Monitoring and arranging the production & distribution of marketing & promotional materials for launch of new products.
- Conceptualize and execute Brand activation platforms & initiatives across all business divisions and track, measure & report on efficiency and effectiveness of the same.
- Managing various promotions, trade exhibitions & events.
Internet Marketing
- Maintain consistent branding and update marketing info on all internal & external-facing websites.
- Supporting the development of the website. Keep website up to date as necessary using the internal web administration tools.
Marketing Communications & Client Servicing
- Focus on business growth, client servicing and implement marketing communications.
- Assists in evaluating costs to recommend new products, services and/or resources to meet company marketing objectives.
- Collate the business information & edit for the publication. Select the right option for communication across the Organization
- Prepare various presentations for Clients, Suppliers and Employees.
- Co-ordinate organization's media strategy and activities.
- Work with the in-house designer to produce materials of visual impact and within brand guidelines. Craft marketing material (brochures, e-mail campaigns, and events support collaterals).
- Market research and competitor analysis. Perform market research to assess viability of potential new products and to measure success of recent campaigns.
KEY ACCOMPLISHMENT
- Lead market launch of 15 new products. Identified opportunities, researched new product possibilities, collaborated with production team and created campaigns generating 1.5 Cr.in annual sales for Neesa Foods Ltd.
- Generated campaign response-rates of between 6% and 8% (up to 3 times the industry average) for Neesa Properties.
- Expanded client base by 60% in two years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction for Neesa Foods Ltd.
- Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 10% under budget (without compromising business growth goals).
Worked with Max New York Life Insurance Co. Ltd, Ahmedabad as a Deputy Sales Manager (DST) from April 2008 to April 2010
Distribution Deliverables
- Micro management (Managing the team of Three Financial Planning Managers - FPMs) including daily routine checks to weekly & monthly Performance Review, assistance to the FPMs on intimate level to realize their personal growth & of course, sales target.
- Implement training road map and ensure all FPM’s are well trained as per needs and organizational objectives. Support the business planning and implementation process for the business with the Manager.
Business Results
- Achieve the Team Cross Sell/Up sell Targets from the orphan customer base allocated to the team.
- Meeting service related goals and achieve renewals, reinstatement for the team of FPM’s.
People Development
- Enables superlative performance standards through alignment to the team with the organization’s objectives as communicated from time to time.
- Develop the competencies of the FPM’s.
Customer Relationship Management
- Engage regularly with the allocated orphan/newly acquired customers to ensure higher retention, customer
- Satisfaction and continued relationship.
- Ensure all customers are serviced to the standards set up.
KEY ACCOMPLISHMENT
- One FPM (from a team of 3) has been promoted as DSM under my supervision.
- One FPM has been promoted as ASM.
Worked with ICICI Prudential Life Insurance Co. Ltd., as a Bancasurance Officer from May 06 to March 08
Sales & Marketing Planning
- Business planning with the Senior Manager & Implementation for the same.
- Business Strategy of individual Branch to achieve the Organizational Sales Goal.
- Doing Performance Review with Bank Manager & Marketing Manager.
Relation Management
- Relationship management with clients and partners, which ultimately helps in generating leads (even in unfavorable working area or time), generating high net worth clients with long term contacts and finally helps accomplish individual as well as team targets.
- Build Profitable relations with Banca Partner. Motivate them towards the Revenues through third party business. Work on as team to achieve sales targets of the branch.
Business Results
- Worked with Banca Partner (Bank of India - three Branches) for complete cycle, from lead generation (both conventional and HNI) to frequent follow-ups until policy issuance and after sales service to the clients.
- Provide the right insurance solution through need based analysis of the customers.
- Engage with the work site activities, mass presentations.
PROJECTS/TRAININGS ATTENDED
- 6 Weeks project in ‘Liberty Shoes Ltd’ as a ‘Management Trainee’.
- 6 Weeks project in ‘Ebony’ as a ‘Management Trainee’