FMCG/PHARMA/FINANCE Marketing : THRISSUR

[hrattitude@gmail.com]

EXP MARKETING PERSONALS FMCG/PHARMA/FINANCE LOOKING FOR A CHANGE SUBMIT YOUR
RESUME hrattitude@gmail.com
Thanks&Regards
A K PRASADH(RECRUITMENT OFFICER)
HR ATTITUDE,
FIMAT COMPLEX,
SANKARAIYER ROAD
THRISSUR-680004
TEL-0487-3211188,3211189.
MOB-9745642899
e.mail:hrattitude@gmail.com

I am a salesperson who has worked for reputed FMCG companies and also established small start-up companies.I am versatile & skilled with excellent hands on experience in developing improving sales for wholesale and retail operations.An assertive manager with excellent interpersonal ,communication ,negotiation and people management skills.I have worked East and South India EXTENSIVELY and also have a brief exposure to other markets as well.I am still a believer of retail based marketing plan and confident too.
I can relocate.
My other strength is I can converse in Hindi,Oriya,Tamil etc apart from Bengali.
My C.V
PRABIR BANERJEE
93/2/P, Becharam Chatterjee Road
Arcadia Extension, Behala,
Kolkata: 700 034
Email: prabir_banerjee2003 AT yahoo.co.in
Phone: 033 24453684
Cell: 9674119326

SUMMARY>SERVED IN FMCG FOR 25 YEARS, WITH DIFFERENT PRODUCTS & SYSTEMS AND IN VARIOUS TERRITORIES.
WATCHWORD-RETAILING

Career Summary

I have 25 Years experience in Marketing & Sales of FMCG products .My job has been CFA/S.S handling, Distributor handling, retail selling, institutional sales & occasional doctor detailing. I have worked in different levels in the hierarchy starting frontline salesman.
I have handled products like Soaps, Edible oil, Vanaspati,Olive oil(edible), Cosmetics, Baby Toiletries, Leather Accessory, Garment accessory, Hand sewing Needles, Tailoring & knitting Accessories and entire cleaning products range like Phenyle, disinfectant cleaner, toilet cleaner etc.
I have thoroughly worked the states of Tamilnadu, Andhra Pradesh, Karnataka, Orissa, Bihar, Jharkhand, Nepal, Assam & West Bengal.
I have worked with new products, systems & markets. I have been involved in Market identification, Feasibility survey, product identification, cost evaluation, salesperson appointment & training, distribution Channel set-up. As I believe in gathering info straight form market I have maintained the occasional retail market working.
I have worked with headquarters at Chennai, Hyderabad, Bangalore, Asansol & Kolkata.
I have always taken challenges as far as new territories, products and systems are concerned
Presently I am located at Kolkata,
I am in the lookout for a change as I have worked in the cleaning products segment for some time now. I am, in fact keen to change job portfolio. May be in financial/insurance sector or at least to a food industry. Because by doing same thing again and again, one stops contributing and newer ideas start disappearing. I am interested to look at sales/mktg
From a different perspective.

WORK EXPERIENCE
Joined 02-06-09 DAFFODIL UDYOG
Working as a Consultant
Presently working with a 21 years old Cleaning
Products Company, who were earlier mainly engaged in
Contract manufacturing for other companies.
The main purpose of joining this company is to establish
A full marketing set-up, in all eastern region markets.
Presently working here as a full-time Marketing Consultant.
This company has own manufacturing Set-up in Kolkata.

01-09-05>01-06-09 DEORALA HOME PRODUCTS PVT LTD [KOLKATA]
Marketing Consultant
From the inception, associated with this company.
Products>Entire cleaning range like Black Phenyl,
White disinfectant cleaner, Black Phenyle, Toilet
Cleaner, non-woven Scrub pads etc.
I have been able to establish a network of 175
Distributors in Eastern region, covering five
States. The Brand name of the range is ODEON.
Presently there are 3 CFA.
.
The entire responsibility of marketing and sales were
Being handled by me. From the product identification
To pricing and thereafter market identification, all
The jobs being handled by me.
Apart from the above sales promotional plans, CFA
S.S finds, distributor management, salesperson mana
-gement etc were done by me.
Presently there are about 175 distributors.
The range, though extremely competitive, has managed to
Survive with Profitability. The product has survived only
due to redistribution and committed salespersons.
Apart from the cleaning range, I have been associated with
The Edible products range of the company, Mustard, Soya
Oil and Soya bean Chunks, branded as SANGAM.
With effect from 01-06-09, I have left this company due
To difference in opinion regarding product quality etc.
April ’04 – Sept’05 DALMIA CONTINENTAL PVT. LTD.
(A Dalmia Group Co.)
Designation Sales Manager – East
Product Edible Olive Oil
Working System CFA/Distributor/Retailer
Profile Being a very small segment, Edible Olive oil did not click
In the retail segment in Eastern region. But in institutional
Segment the product did well. presence could be made. The
Product range is non-functional now in East.
We have managed 15 distributors, one CFA through 3 sales
Persons.The modern trade and hotel segment did well.
I left as I was scheduled to start the above company from
Beginning and could not continue

April ’02 – Mar ‘04 BANSAL REFINERIES [P] LTD
Designation Asst Sales Manager/Sales Manager
Area West Bengal
Product Edible Oil [Rice bran Oil]
Working System Superstockist-Distributor network
Profile Set up distributor network, appointment of entire channel
Partners, Salesperson appointment
Motivation of salespeople,
System introduction, indenting, budgeting,
Redistribution Plan formulation and
Introduction, product promotion Plan.
Have been able to enter an already crowded
Segment and could register growth.
The brand got sold to a larger company.

1996 – 2002
NEEDLE INDUSTRIES [I] LTD

Area 1.Based at Ooty for surveys in all major markets
For 2 years
2. Headquartered at Chennai [1996-2002]
Product Leather/Garment accessories, Retail Range of
Products
Working System In industrial range, representing company to major
Companies in leather & garment segment, get their
Order and get customized items made in house.
Also, direct dealer/channel network to cater to
Dealers Apart from catering to actual users.
For retail range, the entire packs were sold thru modern
Trade chains stores Like FOODWORLD , NILGIRIS
SUBIKSA etc
Profile Being new products, the job started from market
Survey, Product planning, packaging, preparation of
Marketing plan, Systems, etc were done.
Post launch, I was given charge to look after sales of the
Industrial and retail range controlling salespeople in a19
Sales Offices. My job included indenting, budgeting,
Communication between offices, specific customers
, factories etc were done.
Apart from these, cost control, outstanding control
was other responsibilities.
Reporting was done to General Sales Manager & M.D.
Joined as Sales Supervisor, promoted to Assistant
Sales Manager.




WIPRO LIMITED [CONSUMER PRODUCTS
DIVISION]
AREA Initially worked Andhra Pradesh with Hyderabad
H.Q.[Hyderabad,Karimnagar & Warangal district]
Later worked West Bengal with Asansol H.Q covering
Burdwan, Bankura, Purulia, Midnapur&Birbhum
Districts
Products Soaps, Talcum Powder, Vanaspati, Baby Toiletries
Working System Distribution Network
Duration 1991-1994
Profile Preparation & adherence to sales &
Expenditure budget, achieve Growth in terms
Of market development and width & depth of
Distribution, outstanding control, organize L.S.P on
Company Guidelines and achieve Results, indenting,
Supervising Salesmen.
Part of job was target achievement, market
Penetration, redistribution plan, appointment
, appointment& motivate sales persons and distributor.
Reporting To Regional Sales Manager.
Special thrust on doctor detailing for baby toiletries
Range, mystery Consumer scheme, video van
Coverage, Cookery contest etc.
Have been able to match the expectation of higher ups

Post Sales Supervisor

From 1984-1991 NEEDLE INDUSTRIES INDIA LIMITED.
Senior Sales Supervisor
Joined as frontline Sales person and got elevated.
Worked West Bengal, Orissa [part], Bihar, Nepal
And Assam.

From 1981 – 1984 MY FAIR LADY LIMITED
Sales representative
Worked as frontline salesperson in districts of
Bengal.

Education B.Sc [Calcutta University under Midnapur College]
Schooling from Railway Boys School, Kharagpur
Date of Birth 23/12/1956

Prabir B