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[QUOTE=Admin;604]Surprisingly women account for less than a fifth, just 17.6%, of the 49-million odd Indian netizens. The females’ net representation is just marginally higher for urban India at 18.2%. What explains this adverse female skew in internet usage? A seemingly unrelated figure in the survey may perhaps hold some clues.

The survey says that over half of all net users (51%) in the country are salaried employees in the corporate world. Is internet’s low traction among Indian women a result of their lower representation in corporate jobs compared to men?

The number of urban netizens has increased by 33% in the last one year, from 30 million to 40 million. Of the total number of urban users, 75% (30 million) are regular urban users while rest, 25% (10-million), are occasional users.

The democratisation of the net continues, with higher SECs A and B now accounting for just over 50% of all users, down 6% from last year’s figure of 56%. In contrast, lower SEC C, D and E in urban areas now account for around half of all users. It’s same in rural areas too, with the top two rural SECs R1 and R2 accounting for just 41% with the rest coming in from the bottom-of-the-pyramid consumer in SEC R3, R4 and R5.

Every one in two urban net users (48%) comes from a household with monthly household income (MHI) of Rs 10,000 plus, though under a quarter, 24% of 9-million odd rural users have MHI higher than Rs 10,000. South India contributes the largest share of internet users at 33%, with East under-represented at just 15%.

On an average, net users take 15 odd activities which includes chatting, emailing, downloading music and movies, sharing videos and pictures, checking cricket score, job and matrimonial search. Internet chatting and blogs are significant for 81% of the users.

Although for 44-million users (91%) emailing is still the most popular online activity. Faith in internet shopping is strengthening gradually, and a good 80% of regular online Indians are now buying through the net.[/QUOTE]

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