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[QUOTE=Admin;584]Industry specialists explained that a visual merchandiser has the dual role of interacting with the floor manager and then ensuring that the merchandise is displayed attractively.

Just in Vogue marketing head Manoj Subramanian, which has been chain retailing luxury goods such as watches, pens, jewellery and leather goods, hopes to appoint first few such floor managers from September.

“The delays has been due to issues regarding compensation,” Mr Subramanian said. While the Indian company offered $400-500 a month (about Rs 16,000 to Rs 20,000) with lodging and boarding extra, the staff wants $750-800 (Rs 30,000 to Rs 32,000). “We are now re-working the costing,” Mr Subramanian added.

The company is inclined to go ahead with the increased cost, as in the “long run it is worth the cost,” Mr Subramanian said.

Initially, the retailer plans to bring in a group of five to eight people, who will work two shifts, since the store is open from 10.00 am to 10 pm. Mr Subramanian said expat workers would prefer to go in teams and stay together. Also, they would require at least a month-and-a-half training so the first batch should arrive in the country by July-August.

“We will find them guest houses close to work places. We will definitely have a two-three person team in the Mumbai store and two other locations, one in the north and the other in Gujarat. Two of these stores will be the highest value stores,” Mr Subramanian said. Just in Vogue has been established by Shabbir Khorakhiwalla, of the Akbarally’s and Wockhardt family, and Shailesh Sangani, creator of the Gili jewellery brand.[/QUOTE]

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