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Industrial Paints : Sales executive, Chennai
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[QUOTE=Guest;197814]MD. KASHIF RAZA [b]E-Mail [/b]: kashif5774 AT gmail.com ________________________________________ ~ MANAGEMENT PROFESSIONAL ~ ~ Planning / Sales & Marketing / Key Account Management ~ [b]A competent professional with nearly 8 years of experience & knowledge in [/b]: - Planning - Sales/Marketing - Business Development - Key Account Management - Channel Management - Market Research - CRM - Retail Management - Team Management Presently serving Bharti Airtel Ltd., Patna as Zonal Sales Manager (Prepaid Distribution - Bihar Circle). Possess expertise in managing sales & marketing of products / services to meet organisational vision and direction. A proactive planner with expertise in strategic planning, market plan execution, with skills in key account management, competitor and market analysis and team supervision. An Out-of-the-Box thinker with a consistency of increasing revenues, streamlining workflow, evolving effective operational procedures and creating a team work environment to enhance productivity innovatively for organizations. Adeptness in expanding the channel repertoire; thereby ameliorating demand in the market. An effective communicator with exceptional relationship management skills with ability to relate to people at any level. CORE COMPETENCIES [b]- Strategic Planning [/b]: Strategizing business directions ensuring profitability in line with organisational objectives. Formulating business plans for overall development & accomplishment of top and bottom-line profitability. Handling overall business operations (sales & business development) for conceptualizing & implementing sound business strategies for accomplishment of sales targets. [b]- Sales & Marketing [/b]: Planning for business operations and analyzing the assessment of revenue potential in business opportunities. Conceptualising and implementing competent strategies to accomplish the desired sales target to meet top line and bottom-line profitability. Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing communication strategies and escalate business volumes. [b]- Business Development/ Key Account Management [/b]: Initiating and developing relationships with key decision makers in target organizations. Identifying prospective clients from various, generate business from the existing, and thereby achieve business targets. Planning & implementing sales promotional strategies, advertising campaigns & seminars for business development & brand visibility. [b]- Channel Management / Distribution [/b]: Planning & delivering distribution depth, coverage & Sales. Monitor collection & outstanding payments. Establishing sustainable local partners and build relationships with Distributors/ Dealers. Managing sales through distributors and other relevant sales outlets. [b]- Team Management [/b]: Mentoring, managing and leading a team of professionals for achieving Sales targets also involved in budgeting, target planning and allocation for the sales department personnel. Identifying areas for improvement to ascertain the training needs of the team. ORGANISATIONAL DETAILS Since Jul’ 06 with Bharti Airtel Ltd., Patna as Zonal Sales Manager (Prepaid Distribution - Bihar Circle) Spearheading the sales & marketing operations for prepaid distribution (Urban) in Bihar circle and managing a team of 8 TSM, 1 Marcom Executive & 26 Urban Distributors. [b]Career Elevation [/b]: [b]Jul’ 06 – May’ 08 [/b]: Sr. Sales Executive (Prepaid Distribution – East Delhi Zone) [b]Jun’ 08 - Feb’ 10 [/b]: Asst. Sales Manager (Prepaid Distribution – East Delhi Zone) [b]Mar’ 10 – Jan’ 11 [/b]: Zonal. Sales Manager (Prepaid Distribution – Muzaffarpur. Bihar) [b]Feb’ 11 – Present [/b]: Zonal Sales Manager (Prepaid Distribution (Urban) – Patna. Bihar) [b]Significant Highlights [/b]: - Played a significant role in acquiring quality prepaid business there by ameliorated REC Gross Adds. - Steered the initiative of driving prepaid revenues through recharge management at distributors & retail outlets. - Formulated & implemented processes at Territory level to ensure regulatory Compliance. - Aptly handled the responsibility of Key account management and ensured higher engagement & Counter share. - Ensured that visual merchandising is consistent with customers' expectations of the brand by driving visibility index scores. - Deftly appointed dealers in Delhi and Bihar. . - Holds the distinction of receiving Silver Award in east zone (Delhi) for retail expansion at critical sites. - Awarded and acknowledged for reducing barring from 12.7% to 2.9% in Delhi and from 9.8 to 3.7% in Bihar. - Independently turnaround all critical KPIs in Muzaffarpur from Mar’ 10 – Jan’ 11. - Significantly increased sales from 3.7 Cr to 4.9 Cr in Delhi, 5 Cr to 7.3 Cr in Muzaffarpur and 5.6 Cr to 6.6 Cr in Patna in a short span of 4 months. - Efficiently managed a channel across 26 urban cities. - Handled a team of 9 Territory Managers including 4 Asst. Managers and 5 Sr. Executives. - Recorded nil attrition in the first year as a manager for 2010 to 2011. Jan’ 05 – Jun’ 06 with Hindustan Lever Ltd., faizabad as Territory Sales Incharge (central UP) [b]Significant Highlights [/b]: - Played a stellar role in supervising distribution of Company’s Detergents Division in Eastern UP including Faizabad, Ayodhya, Gonda and Bahraich in coordination with four Distributors & a team of 16 RS Salesman. - Proactively allocated the responsibilities among the staff members thus ensured the attainment of organisational and individual goals. - Handled the responsibility of appointing reliable distributors & merchandisers as well as imparted training to them for their better understanding of product. - Implemented sales promotional plans coordinated with vendors for merchandise material & ensured effective installation, utilization and maintenance of all display units. - Forecasted yearly sales, developed monthly control sheets and claim summaries along with coordinated with State Depot for smooth supplies. Sep’ 03 - Dec’ 04 with Tata Infomedia Ltd., New Delhi as Sales Executive (Yellow Pages Division - Space Selling) [b]Significant Highlights [/b]: - Significantly contributed in space selling for Yellow Pages Division through direct sales. - Recognised for generating leads through cold calling for new clients. - Deftly formulated & executed customized schemes for clients there by developed new key accounts and secured profitable business. - Aptly developed & nurtured existed key accounts which paved a way for repeat and referral business and cemented healthy business relations while ensuring clients’ satisfaction. SCHOLASTICS - MBA in Marketing From L.N.M.I (Lalit Narayan Mishra Institute), Patna (Magadh University) in 2003. - B.Com. (Hons.) from Aligarh Muslim University, Aligarh in 1999. ACADEMIC PROJECTS - Successfully administered projects on Dealers Development Program, Dealers Network and The Promotional Activities, during 2003 with Kinetic Engineering Ltd. - Independently conducted a survey for Indian Tobacco Company Ltd. (Indian subsidiary of the British American Tobacco - BAT) with an objective to discover the various fundamentals involved in marketing mix employed and diversification strategies in 2002.[/QUOTE]
