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[QUOTE=Guest;192249]I AM LOOKING FOR CHNGE IN ASM POST 
SOUMEN BISWAS
 [b]Email [/b]: sleverin AT gmail.com , sleverin AT yahoo.co.in 
MIDDLE MANAGEMENT PROFESSIONAL
Strategy Planning ~ Sales ~ Business Development ~ Marketing
In the FMCG, Telecom industries
A dynamic professional with 11 years rich experience in Planning, Business Development, Distribution, Marketing, Product Promotion in the FMCG & Telecom industry. Excellent interpersonal, communication and organizational skills with proven abilities leading motivated teams towards achieving organizational goals.
PROFILE AT A GLANCE
Channel Management
- Enable business growth by developing and managing a network of Channel Partners across assigned territories.
- Identify financially strong and reliable dealers and channel partners, resulting in deeper market penetration and reach. 
- Ensuring width & reach in retail outlets.
Business Development
- Analyse business potential, conceptualise & execute strategies to drive sales, augment turnover and achieve desired targets.
- Monitor competitor activities and devise effective counter measures.
- Identify, qualify and pursue business opportunities through market surveys and mapping as per targeted plans as well as through lead generation.
- Build and strengthen relationships with Key retailers & provide them with complete product support.
Marketing
- Devise & implement marketing activities, camps, road shows, bike rallies, conferences, seminars for successful launching of new products. Organising product promotions to enhance product visibility and build business. 
- Ensure maximum brand visibility and capture optimum market shares. Manage market launch and product awareness campaigns.
Team Management
- Lead, mentor & monitor the performance of the team to ensure efficiency in process operations & meeting of individual & group targets. 
- Create & sustain a dynamic environment that fosters development opportunities & motivates high performance amongst team members. 
- Train the field sales team for ensuring optimum performance & to deliver quality services in market.
ORGANIZATIONAL EXPERIENCE
Vodafone Essar Spacetel Ltd Since Mar’10 
Vodafone is a leading player in Telecom segment having strong brand equity. It is the market leader in GSM technology. 
Career Path;
- Area Sales Manager Since Feb’11
- Zonal Distribution Head Mar’10 to Feb’11 
 
 As Area Sales Manager
Deliverables
[b]Reach [/b]: Increased it through appointment of distributors and associate distributors in the rural areas as per the bench mark set by the company.
[b]Extraction [/b]: Have segmented strategy with differentiated for subscriber and revenue extraction through maintaining the gross prepaid sales by maintain RES arpu.
[b]Customer Service [/b]: We made all the rural distributors to build AVMS & VMS in urban areas to cater the customers so that the satisfaction level & the service level stays according to the industries benchmark.
[b]Highlights [/b]:
To expand product reach in the market and coordinating with the dealers & distributors so that the products are available & visible in the retail.
Driving sales initiatives & achieve desired targets with overall responsibility of ROI and exploring marketing avenues to build consumer preference and drive volumes. 
Planning outdoor visibility for the entire zone.
Designing and running local trade promotions. 
Reliance Communications Ltd. July’ 08 to Mar’10 
Reliance communications Ltd. Is a leading player in Telecom segment having strong brand equity. It is the market leader in CDMA & GSM technology. Reliance specialises in selling mobile handsets as well as mobile connections.
 As Senior Manager
Managing the prepaid sales for entire cluster including both CDMA & GSM.
Appointing & developing new channel partners for new town launches in the entire cluster.
To expand product reach in the market and coordinating with the dealers & distributors so that the products are available & visible in the retail.
Driving sales initiatives & achieve desired targets with overall responsibility of ROI and exploring marketing avenues to build consumer preference and drive volumes. 
Planning outdoor visibility for the entire zone.
Designing and running local trade promotions. 
Significant Achievements;
- Growth of 66% in GSM revenue within 6 months (Jan-June’09).
- Growth of 30% in CDMA revenue within 6 months (Jan-June’09).
- Accomplished 105% to the acquisition target (2008-2009).
- Appointed 13 distributors
- Launched 15 new towns.
- Distributor churn is zero.
AIRCEL April’06 – July’08 
Aircel is a new entrant in the telecom domain & within 5 years has established itself in top 4 players in the east region.
Career Path;
- Assistant Manager May’07 – July’08
- Senior Executive April’06 – April’07
 
Significant Highlights across the tenure include;
 As Assistant Manager
- Achieved target month on month for consecutive 15 months. 
- Successful launching of Burdhman in West Bengal.
- Appointed 2 LMP in Burdhman area.
- Actively involved in managing Key outlets and developing them so that they promote our product.
- Conducting retail shows, road shows to increase awareness among customers.
As Senior Executive 
- Achieved target month on month for consecutive 12 months. 
- Got Promoted as Assistant Manager within one year
- Led a team of 5 FOS , 1 Floor Manager and 1 MIS. 
- Successfully launched & established Contai & Haldia sales area.
RELIANCE INFOCOM April’05 – March’06 
As Territory Executive
- Managed distribution channel & WWE.
- Successfully launched 4 new towns in & around Cuttack.
- Managed a team of 13 FOS, 7 MIS. 
HINDUSTAN UNILEVER Ltd. April’2000 – March’05 
HUL is the leading FMCG behemoth of the world spanning all across the globe. Has a wide range of products & strong brand equity.
As Territory Sales Incharge
- Recipient of the highest territory growth in 2002.
- Winner of the yearly contest in 2002 & trip to Bangkok.
- Winner of the visibility contest in 2004.
- Recipient of Excellence Award in Commercial control for NIL BOUNCING in 2002, 2003 & 2004.
- First CRS system implementer in Orissa.
ACADEMIA
DMSM
Institute of Business Management and Research, Kolkata
B.A. (Economics)
Ranchi University, Jamshedpur in 1995[/QUOTE]

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