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[QUOTE=AnujaM;158438]Hi,
I am a Senior Research Manager (Qualitative Research) in IMRB International. I would be very interested in this profile. 
[b]My CV is as under [/b]:
Anuja Majmundar
 
[b]Email [/b]: majmundar.anuja AT gmail.com 
Academic Qualifications 
[b]2007-09 [/b]: M.B.A. (Communication Management, Specialization: Advertising) Symbiosis Institute of Media & Communication, Pune. C.G.P.A.: 2.9
[b]2005-07 [/b]: B.B.A., K.S.School of Business Management, Gujarat University. Aggregate Score: 68%
[b]2007-04 [/b]: Other Certifications:
[b](i) Alliance Francaise d'Ahmedabad [/b]: Completed Diplome comprising 4 levels of French studies spanning 2 years
[b](ii) Goethe-Institut Max Mueller Bhavan, Bangalore [/b]: Completed Level A1 German Language 
Experience (2 yrs.) 
[b]2010-11 [/b]:
[b]- July 2010 to present [/b]:
Probe Qualitative Research (A Qualitative Specialist Unit of IMRB, International)
[b]Designation [/b]: Senior Research Manager
[b]Sectors [/b]: Food & Beverage, Cigarettes, Industrial products, FMCG products, Insurance & Finance, Personal care, Alcohol, Education
[b]Kind of Studies [/b]: Diagnostic, Product labs, Exploratory and Communication evaluation studies
[b]Clients [/b]: ITC foods Ltd., Amalgamated Coffee Beans Ltd., British American Tobacco, USL, Amara Raja, Wipro Consumer Care etc. 
[b]- April 2010 – June 2010 [/b]:
James Walter Thompson, Bangalore
[b]Designation [/b]: Account Representative
[b]Clients Serviced [/b]: Infosys, Microsoft India Development Center, India, Quest Engineering
2009-2010
[b]- June 2009-Mar 2010 [/b]: 
Vertebrand Management Consulting Pvt. Ltd., Bangalore
[b]Designation [/b]: Associate
[b]Consulting [/b]:
[b]- 3M Surgical Products [/b]: Market Sizing and Qualitative Research, Branding, Sales and Distribution Strategy for tapping the chemist channel
[b]- ITC [/b]: New product development involving competitive analysis in terms of cost of production, sourcing of raw materials, brand image and preference among consumers, recommendations on optimum cost of production, pricing and brand positioning for launch
[b]- Cityman [/b]: An end to end assignment on launch of a new apparel brand in India covering formulation of the brand essence based on a thorough research among prospective consumers to the launch strategy
[b]- Shingora [/b]: Costing for launch of the designer shawl brand in large format retail stores
[b]New Business Development (NBD) [/b]: This involved creating leads, drafting Approach Notes/Strategic Notes and Proposals with a specific emphasis on using the right language to articulate upon insights based on a market scan in order to win clients’ confidence
Case Studies: Drafted 24 case studies to establish the credentials of the company[/QUOTE]

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