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[QUOTE=Guest;152628]Md.Samiullah
 [b]Email [/b]:md_samiullah2005 AT yahoo.co.in
[b]Objective [/b]: Seeking Managerial assignments in Channel Sales, Business Development, Strategy Planning with a reputed organization. 
Professional Summary
- Result-oriented dynamic professional with over 17 years experience in the areas of Strategy Planning, Business Development, Sales & Marketing, Channel Management and Brand Management. 
- Currently associated with Cello Wim Plast Ltd (Furniture Division) as A.S.M Punjab 
- A proactive leader and planner with expertise in strategic planning, market plan execution, with skills in business development, product launch & advertising, commercial operations, production co-ordination, product handling, competitor and market analysis, and targeted marketing. 
- Proven track record of increasing revenues, strategy implementation for deeper market penetration and expanding market share. 
- Possess excellent communication and relationship management skills with proven abilities in exceeding business targets consistently across assignments and thereby adding to the revenue growth.
Organizational Experience
Since June’2010 with Cello Wim Plast LTD, Currently designated as A.S.M Punjab
(Furniture division, engaged in the manufacture of moulded furniture)
“Wim Plast Ltd.” Is an Associate Company of Cello Group,which is one of the Largest & Leading 
And Renowned Plastic House in India having a group Turnover of 1000 Crores and is in a business
Of Plastic household & Consumer Products,Thermowares,Pen & Writing Instruments,Bubble Guard, Plastic Moulded Furniture’s and Stationary etc.
Key Tasks Handled across Assignments; 
Strategy Planning
- Lead and manage profit centre operations. 
- Establish goals, short term and long term budgets, forecasts and developing business plans for the achievement of these goals.
- Actively involved in business planning and monitoring performance. 
 
Business Development
- Identify and develop new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.
- Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
- Utilize the public information and personal network to develop marketing intelligence for generating leads.
- Lead, train and motivate teams ensuring their career development and positive contribution to the company.
Sales & Marketing
- Develop marketing strategies to build consumer preference and drive sales volumes through channels. 
- Evaluate marketing budgets periodically including manpower-planning initiatives and ensure adherence to planned expenses.
- Provide direction to execute promotions/launches in sync with regional characteristics.
- Monitor and keep collections under control, and ensure timely recovery of outstanding.
Channel Management
- Identify and network with channel partners, develop the distribution channel, resulting in deeper market penetration and reach.
- Evaluate performance & monitoring their sales and marketing activities.
Brand Management/ Product Promotion
- Building brand focus in conjunction with operational requirements and ensuring maximum brand visibility, capturing optimum market shares a building consumer preferences.
- Conducting & organizing sales promotional activities as part of brand building and market development effort.
- Undertaking advertising initiatives like development of designs for banners, posters ,Catalogues and glow-sign board; POP material like display gates, mobile tents, telephone diaries, rough pads, key rings, etc.
- Devising and implementing customer loyalty programs as well as customer meets.
Production Co-ordination
- Interfacing with the production unit for production activities like production planning for the month and developing plans on the basis of color and model of various products.
- Providing inputs for introducing new products, new designs and color range for existing models / products, etc.
- Maintaining sufficient stocks of products at depots and at retail outlets to meet market demands without losing out on sales orders.
- Deciding on and finalizing standard packing norms.
Commercial Operations
- Fixing Credit limit of the parties and monitoring outstanding of the parties to ensure that dispatches are made strictly as per permissible norms of the company.
- Conducting age-wise analysis of the outstanding of the parties.
- Introducing cash discount scheme and other incentives for controlling the outstanding.
- Handling Account reconciliation with the parties and taking balance confirmation on quarterly basis to avoid any dispute.
- Achieving settlement of claims and issue of credit notes from accounts department.
Major Accomplishments
- Currently leading a dedicated team of 4 people inclusive of 2 Sales Executives in marketing, 1 person as depot in charge and 1 as factory dispatch in-charge.
- Changed one state four distributor concept existed in the company and developed vast distributor and direct dealer network of more than 25 distributors including direct dealers in Punjab region.
- Introduced unique concept of changing back insert of the moulds in order to revive obsolete models by giving the chair new look and new design.
- Introduced concept of focused marketing of premium collection resulting in better brand image and profitability of the company
- Presently working on concept of making exclusive showroom of the company through franchise arrangement and started three exclusive showrooms till date.
- Introduced cash discount scheme and reduced credit period from 90 days to 30 days and structured the safe credit policy of company by taking blank cheques in advance and fixing credit limit of parties and taking quarterly balance confirmation by reconciling the accounts with parties 
Previous Assignments 
o June 94 to April’97 with Blow Plast Limited, Moderna Division as Sales trainee.
o May’97 to May’2010 with The Supreme Industries Ltd. As Area Sales Incharge (first in Punjab & then U.P)
Academic Credentials
- B.A (Honours) from L.N.M.U Darbhanga( Bihar )[/QUOTE]

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