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[QUOTE=Guest-IJT;148688][b]Name [/b]: Poorva Parulekar
[b]Email [/b]: poorva.parulekar AT gmail.com
[b]Designation / Skillset[/b] : Marketing Executive
Dear Sir/Mam,
Please find the attachment herewith. I'm applying for the post of Public Relations Executive. My expertise lies in BTL Campaign, Strategic Alliance, Corporate tie-ups, Digital Marketing and Public Relations.
Looking forward to work with an esteemed organisation like yours.
Regards,
Poorva Parulekar

[u][b]Resume[/b][/u] :
 
Career Goal
Obtain a respectable position in various fields of Marketing and Public Relations
Professional Background
Aura Thai Spa – Spa and Wellness Industry
Marketing Executive (Dec 2010 till date)
[b]BTL Campaigns & Digital Marketing [/b]:
- Developing & delivering online marketing strategies and BTL campaigns; in order to reach required traffic targets and to reach the required audience.
- Attending and organizing sales promotional events and exhibitions. Doing cross promotion tie-ups for creating brand awareness and generating footfall.
- Ensure the appropriate branding and brand messages are used in campaigns.
- Creating and delivering successful and cost-effective online marketing campaigns.
- Maintaining, updating information and running online campaigns on the company website, Facebook and Twitter accounts. Responsible for building the online community and attracting new customers
- Responsible for improving the design, usability and content of the company website and for the promotion and growth of the company’s web properties. 
 [b]Public Relations [/b]:
- Developing the PR strategy and platform for Aura Thai Spa.
- Placing appropriate stories when required and briefing Journalist and PR Agency on the background and ongoing activities of Aura Thai Spa.
- Researching, writing and distributing press releases to agency.
[b]- Provide agency with the following information [/b]:
- Generic ATS Corporate Profile – Vision, Mission, USP’s etc;
- Newsletter and material highlighting specific campaign or topic of interest;
- Special topic based write-ups, reviews etc; and
- Giving fortnightly briefs/news about the activities going in ATS.
- Organising events including exhibitions, courtesy shoots and press tours.
- Maintaining and updating information on the organisation's website.
- Sourcing and managing speaking and sponsorship opportunities.
- Participate in various awards and get recognition.
Achievements
- Increased Website traffic from 200 visitors to 2000 daily visitors.
- Increased Facebook followers from 950 to 1390 (without doing any ad campaigns)
- Written an article about “Aura Thai Spa Nomination in Asia Spa Awards” which was selected and printed in Bandra Times.
- Written an article on Spa Trends, the same was selected and printed in Franchise World Magazine and was also listed on their website.
- Wrote several other articles and content for Aura website and Franchise India.
- Successfully executed cross promotion campaign for Aura Thai Spa across Mumbai. Wherein, our brand was introduced in various departmental stores and restaurants like Shoppers Stop, Sia Art Jewellery, Bombay Blues, Gloria Jeans and Café, Copper Chimney, Marks & Spencer’s, The Coffee Bean and Tea Leaf etc.
Personal Specification
Skills
- Excellent standard of written English;
- Excellent analytical and editing skill for proof reading materials;
- Excellent interpersonal skills to interact with people at all levels; and
- Effective communication skills both oral and written.
 Aptitude
- Self –starter with keen ability to exercise initiative;
- Ability to work under pressure;
- Ability to provide support and assistance to colleagues when required; and
- Ability to work flexibly and creatively within the organisation.
[b]Current CTC [/b]: 21K/ month
Education
[b]2009 [/b]: T.Y.BSc
[b]2010 [/b]: Diploma in Advertising and Public Relations
Computer skills
Word, Excel, Power Point, Internet & Email.
 
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[b]More Information about this submission and submitter [/b]:-
___________________________________________________
[b]Submission ID  [/b]: 4340765
[b]Date & Time  [/b]: 7th Jul 2011 6:48 AM (UTC)
[b]IP Address  [/b]: 114.143.167.241
[b]Browser Info  [/b]: Mozilla/5.0 (Windows NT 5.1) AppleWebKit/534.30 (KHTML, like Gecko) Chrome/12.0.742.112 Safari/534.30
Predicted Country []: India[/QUOTE]

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