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[QUOTE=Guest-IJT;144477][b]Name [/b]: MAKWANA BHARAT MULJIBHAI
[b]Email [/b]: bharat0028 AT yahoo.co.in
[b]Designation / Skillset[/b] : General/Regional Manager Marketing & sales

[u][b]Resume[/b][/u] :
 
Middle Management position in Branch Management , Sales ,Marketing, New Business Development, Channel Management with leading organization..
SNAPSHOT
- M.B.A in Marketing with nearly (3+19) years of experience in Branch Management,
- Sales ,Marketing, New Business Development, Channel Management with leading Public Ltd Co and well known organization in Consumer Durable sector.
- An enterprising leader with strong analytical , problem solving & organizational abilities.
- Proven performer with an excellent track record in marketing across assignments.
- Demonstrated abilities in developing franchisee / dealer network infrastructures and effective Channel Management and Marketing. 
- A proactive planner with abilities in devising effective strategies for augmenting business, identifying and penetrating new market segments , promoting products for business excellence.
AREAS OF EXPERTISE
Business Development
- Analyzing business potential , conceptualize & execute strategies to drive sales , 
 augment turnover and achieved targets. 
- Monitoring competitors activities and devised effective counter measures.
- Identifying , qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation.
New Market Development
- Identifying new market segments and tap profitable business opportunities.
- Evolving market segmentation & penetration strategies to achieve products wise targets.
Channel Management
- Enabling business growth by managing a network of Channel Partners across 
- Assigned territories . Guide and trains Partners to accomplish set revenue and 
Business targets.
Marketing
- Developed and implement Marketing Plans with focus on planning for promotional activities and Shop Front Activities. 
- Ensuring effective Merchandising and Display to enhance visibility and drive volume.
Team Management
- Managing the gamut of tasks including manpower planning, recruitment , induction and training of Sales Team , at Channel Partners end.
- Creating an environment that sustains and encourage high performance; motivate teams in optimizing their contribution levels.
WORK EXPERIENCE
 
 Dec 2009- August 2010 with Eastman Auto & Power Ltd as a Area Sales Manager (GUJARAT) (ADDO BATTERIES)
Responsibilities
Motivating dealers and sales staff to achieve the set goal target
Implementation of company’s policies 
Accountable for sales and collection and branding and visibility of the products.
Market analysis – Macroeconomic environment, competition, risks and opportunities
Strategy formulation and implementation – Growth strategy, market entry strategy, cost reduction & productivity improvement initiatives
Active contribution to Business development initiatives
Active interaction with Business Head in formulating Business plan and review
 Achievement
 Re establish and improve the brand image of products and increase the sales in Gujarat
- Apr 2009 – Nov 2009 with Gold Star Battery Pvt. Ltd as a Area Sales Manager (Gujarat) (STAR GOLD BATTERIES)
Responsibilities
Motivating dealers and sales staff to achieve the set goal target
Implementation of company’s policies 
Accountable for sales and collection and branding of the products.
Market analysis – Macroeconomic environment, competition, risks and opportunities
Strategy formulation and implementation – Growth strategy, market entry strategy, cost reduction & productivity improvement initiatives
Active contribution to Business development initiatives
Active interaction with Business Head in formulating Business plan and review
[b]Achievement [/b]:
Successfully launch the new product in the market and established the same
- FEB 1991 – OCT 2008 with PAE Ltd., Surat as a Unit Head (Profit Cent re Head)
(EXIDE BATTERIES,MICO PARTS ,SPARE PARTS)
 Responsibilities
 Motivating dealers and sales staff to achieve the set goal target
 Implementation of company’s policies
 Timely & effective distribution of products at the right place
 Doing market and competition mapping analysis.
 Day to day coordination with branches and head office , follow up daily sales activities and 
 rigorously follow up with dealers 
 Preparing annual presentation papers under the guidelines of senior manager
 
 Achievement
 Taken a charge of Baroda branch in July 2005 the turnover rise from 35L p.m to 90 p.m , Successfully launch the CHLORIDE batteries in the marlet
- Sept 1989 - Jan.1991 at Sanskrut Comfort System P.Ltd (Symphony Cooler) –H.Q Ahmedabad as .Area Sales Officer (Eastern Region)
 Responsibilities
 Achieving given sales target from territory of West Bengal,Bihar & Orissa.
 Appointing Distributors & Dealers network in eastern part of country.
 Maintaining Publicity Accounts through advertisements in News papers, Kiosks ,Hoardings.
 Achievements
 Successful launching of New Product Concept
 Appointed 4 distributors & 75 dealers in assigned territory.
 1st year turn over rise from Nil to 75L pa
- May 1987 - Sept 1987 at Mishi Bishi Electronics P.Ltd –Ahmedabad as Sales Executive
 Responsibilities
 Appointing distributors & dealers network and institutional sales by active field force.
 Achieving sales target for colour TV
 Achievements
 Successful launching of Mishi Bishi Television.
- Dec 1986 - May 1987 at Macotax Consultants P.Ltd(VIDEOCON TV),Ahmedabad as Jr.sales officers
 Responsibilities
 Achieving sales target for colour TV and payment collection.
 Preparing market feedback information report for management. 
 Achievements
 Improved daily complaints format for technicians which was appreciated.
- Oct 1985 Nov.1986 at Crystal Marketing Service – Ahmedabad as Jr.Sales Officer
 Responsibilities
 Developing dealers networks and institutional sales.
 Achieving sales target and payment collection.
ACADEMIC CREDENTIALS
- M.B.A {Marketing) [1989]
 National Institute of Management – BOMBAY
- Diploma in Marketing Management
 Ahmedabad Productivity Council – AHMEDABAD
- Diploma in Computer Application
 Academy of Computer Technology - AHMEDABAD
- B.Sc (Physics) (1985)
 ST.XAVIER’S COLLEGE – GUJARAT UNIVERSITY
 
- Training Program
Advance Marketing Management Program
 Ahmedabad Management Association
 
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[b]More Information about this submission and submitter [/b]:-
___________________________________________________
[b]Submission ID  [/b]: 4269373
[b]Date & Time  [/b]: 18th Jun 2011 9:04 AM (UTC)
[b]IP Address  [/b]: 59.164.83.243
[b]Browser Info  [/b]: Mozilla/4.0 (compatible; MSIE 8.0; Windows NT 5.1; Trident/4.0)
Predicted Country []: India[/QUOTE]

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