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[QUOTE=Guest;133194]Resume
Paayal Adlakha, 
Email - paayaladlakha AT yahoo.co.in 
Work experience 
[b]1. Client Servicing [/b]: 9 years of Client Servicing in Lowe and McCann Erickson (1995-2004)
[b]2. Ad Film Production [/b]: Worked (since May 2004) with an Ad Film- making Company Watermark & Overdose Productions in New Delhi (2004-05)
Copywriting
3. Worked with KFactor (Shivjeet Kullar) as a copywriter and a brand strategist.
4. Worked with UCP Integrated Marketing Limited as a senior copywriter (July 2005-Feb 2007)
5. Worked with WUNDERMAN as a Senior Copywriter
6. July 2007 to March 2009, working with MRM Worldwide (Direct Marketing Division of McCann Erickson) as a Creative Supervisor.
7. Taught Advertising and Copywriting in Amity University as a Senior Lecturer from April 2009 to April 2010
8. Worked as a Copy Group Head at LG AD (LG’s in-house advertising Agency) from May 2010 till date - Working on LG AC, water-purifiers and washing machines. Projects involved,radio scripts, tv scripts, print advertising and complete gamut of above-the-line communication
PAST EXPERIENCE
Clients Handled 
MetLife, Hero Honda, Maruti, ESPN, Nestle, Lufthansa, Mobil and new Business
[b]Job Profile [/b]: Heading a creative team of 2 copywriters and 4art directors. Reporting directly to the VP Creative (National). Doing both ATL and BTL.
Responsibilities as a supervisor
Supervising the creative team and studio, assigning and delegating jobs, supervising and delivering quality, meeting timelines, making presentations to the client.
Responsibilities as a copywriter
Brainstorming and concepts for campaigns. Cracking the big idea and giving directions to the team. Working with the art team to translate concepts into layouts. 
Educational qualifications
 PGDBM from DPC, Delhi in 1994
 Bachelor of Commerce (Hons) from Delhi University in 1992
Other interests 
Music (learning the piano), traveling, theatre, reading and spirituality.[/QUOTE]

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