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[QUOTE=Guest-IJT;117958][b]Name [/b]: Deeksha Dabral
[b]Email [/b]: deeksha.dabral AT gmail.com
[b]Designation / Skillset[/b] : Assistant Manager- Marketing
Dear Madam/ Sir, 
Please find attached my resume for your perusal.
I would like to take this opportunity to share a brief outlay of my resume / career. 
[b]About my Work and Experience [/b]:-
I started my career in the year 2008 and have been associated with companies like Harley-Davidson, Reliance Media World Ltd., Global Visionaries etc., hence completing 2 years and 8 months of work experience.
I started my career in BIG FM in the field of Operations and Client Servicing followed by an Assistant Manager- Marketing in Capital Harley-Davidson, one of the biggest franchise of Harley-Davidson, India.
I have serviced brands like PepsiCo India Ltd, Sony Ericsson, Idea, NIIT, HPCL, Bajaj Allianz, Maruti, Coca Cola and many more, further enhancing my skills.
I have been a key player in conceptualizing, planning and executing various ATL and BTL activities, resulting in overall growth of the brand and meeting its objectives.
I'm open to automobile sector, FMCG and media groups/ agencies.
I am open to relocation, hence seeking opportunities in Delhi, Mumbai and Bangalore.
Look forward to hear from you soon.

[u][b]Resume[/b][/u] :
Three years of activation / promotions experience across various BTL mediums with excellent operations and client servicing skills along with marketing for Harley-Davidson
A graduate from Hindu College in Political Science Hons & a post graduate in Events & Public Relations from Amity University, Delhi.
Seeking an opportunity in Marketing of brands, Events and Promotions - Operations / Client servicing with a reputed organisation
Professional Preface
[b]Þ A marketing, activation, events and client servicing professional with around 3 years of extensive experience in [/b]:
 - Mall Activities - College & School Contact Programs - RWA & Corporate Activities
 - Cantor Activities - Branding & Fabrication - Conferences / Seminars 
Þ Operations and Client Servicing professional with rich experience managing large accounts.
Þ Successfully managed various activities as well as serviced clients independently.
Þ Planned, executed and managed multi-city activations.
Þ Vendor base and contacts to execute activities across the country.
Þ Effective communicator & negotiator with good analytical, problem solving & organisational abilities.
Þ Good team player and team building skills
Business Skills
Þ Understanding business needs, its strategic direction and identifying initiatives that will allow a business to meet those strategic goals.
Þ Formulating plans / strategies for maximizing profitability & revenue generation & realise organizational goals.
Þ Conceptualising and implementing plans / objectives in sync with vision and mission.
Þ Implementing activities for achievement of Client and organisational goal in terms of service and profitability.
Þ Acquiring, empanelling and negotiating with vendors to execute activities. 
Þ Facilitating solutions / product marketing initiatives involving mapping of business requirements for best BTL mediums.
Þ Mapping client’s requirements, attending / conducting business user meeting, project planning & scheduling providing them customized business solutions.
Þ Leading, hiring, training & monitoring the performance of temporary staff to ensure efficiency in operations.
Þ Creating and sustaining a dynamic environment that fosters career development opportunities and motivates high performance amongst team.
Þ Procured various licenses of flawless execution of various events and promotions
Þ Thorough understanding and management of the northern region P&L (activity related).
Employment Recital
[b]Since July’10 [/b]: Harley-Davidson, Delhi
Marketing- Assistant Manager
Accountabilities
Þ Working for one of the most known Franchise of Harley-Davidson
Þ Managing projects independently
Þ Preparing marketing calendars
Þ Preparing budgets for the calendar
Þ Planning and executing events
Þ Print- Times Of India (Delhi Times) twice in 30 days starting from November end’2010
Þ Finalising creative
Þ Negotiation with the vendors
Þ Planning upcountry events
[b]Highlights [/b]:
Þ Official opening ceremony of Capital Harley-Davidson
o Dated 14th July’2010
[b]o Press conference started at 12 [/b]:00pm in the afternoon
o Followed by evening party
o Vendor negotiation
o Planning, coordination, vendor management, customer management
Þ Book Your Ride
o A 2 days event
o Target Audience- High Profile Customers
[b]o Timing- 9 [/b]:00am- 5:30pm
o Customers given timing for a 15 min test ride on their choice of Harley motorcycle
o Vendor negotiation & management
o Creative finalisation 
Þ Harley Owners Group Ride (HOG Ride)
o A one day fun ride for Capital Harley-Davidson customers
o A paid ride of Rs.1500 per person
o Pillion riders allowed at an additional cost of Rs.1500
o Date- 21st November’2010
o Route- Delhi (Capital Showroom, Vasant Vihar) to Behror
o Total Kms- 280km
[b]o Start Time- 8 [/b]:15am
[b]o End Time- 4 [/b]:30pm
o Total Riders- 18(customers) + 6(Team)=24
o Attendees- 26
o Target Audience- High Profile Customers
o Database informed through E-mailer, Tele-calling, Invitation Docket & SMS Push
o Vendor negotiation, planning & coordination
Þ Harley Rock Riders
o A property created by Harley-Davidson team
o Started from September to December’2010
o A musical show by top rock bands at Café Morrison in Delhi, Chandigarh, Mumbai, Hyderabad and Bangalore
o Passes for the show available at the Harley-Davidson showrooms in the above mentioned cities
o The culmination of the show took place on 5th December’2010 at Pragati Maidan, Hamswadhani theatre
[b]Since Aug’08- June’10 [/b]: Reliance World Limited (92.7BIG FM), Delhi
Assistant Manager – BIG Reach
[b]Accountabilities [/b]:
Þ Played a key role in developing processes for BIG Reach
Þ Developed processes for various promotions / activations
Þ Mentoring a team of over 5 management trainees and supervisors.
Þ Liaising with sales and business development team for various BTL activities 
Þ Interfacing with Client & Sales Team for costing, planning, execution and post eval reports.
Þ Managing projects and clients independently after the sales team closed the deal.
Þ Handling activities for BIG Live, BIG Reach and Marketing.
Þ Rendering soft skills and operations training for the team across north.
Þ In depth planning of key accounts and activities which were executed across 45 cities.
Þ Reporting, Recci, Site visits and project closure (commercial and administration)
[b]Highlights [/b]:
Þ Thums up Cantor Activation
o Across 19 cities covering all 4 regions, India.
o A month sampling activation covering HFAs.
o Lead time of 2 days to fabricate the canter and start the activity.
o Fabrication of the canters.
o Client servicing, planning, execution and coordination of the activity both with the client and the vendor.
o Vendor negotiations, reporting and photography done on regular basis.
Þ BIG Coolest Fresher
o A property of BIG FM sponsored by Sony Ericsson in 2008 & Lays (Pepsi) 2009.
o A month long sampling & brand awareness activation in the month of September- October for Fresher.
o Across 15 cities covering 15 colleges and a Grand Finale in every city.
o Lead time of 4 days to start the activity.
o Client servicing, planning, execution and coordination of the activity both with the client & vendor.
o Reporting & photography done on regular basis.
Þ NIIT Cantor Activation
o Across 6 metros
o Lead generation canter activation covering HFAs.
o Lead time of two days
o Fabrication of the canters
o Client servicing, planning, execution and coordination of the activity both with the client & vendor.
o Reporting & photography done on regular basis.
Þ Dabur School Contact Program
o Across 10 cities covering both metros and non- metros
o Pre event activation in schools through leaflet distribution, Essay writing competition, Dabur Chawan Junior sampling, short listing two kids
o Final event in one school with scholarship of one year given to the kids.
o Client servicing, planning, execution and coordination of the activity both with the client & vendor.
o Reporting & photography done on regular basis.
Þ Nokia 5800 BIG Booth
o Across 6 metros covering 5 big malls every weekend
o An activation planned to promote the Nokia 5800 music phone with a touch screen
o A replica of the phone was constructed which had a number of songs
o By the touch on the screen the same song was heard LIVE
o BIG Booth constructed from where the RJ did a Live show
o Client servicing, planning & execution along with coordination within the team, vendor and client.
o Reporting & photography done on regular basis.
Þ Sprite Gully Cricket
o Across 9 cities, 22 days
o Activation done through canter, Tata Ace, BIG Booth and mall activation.
o Organised match between the short listed candidates.
o Client servicing, planning & execution along with coordination within the team, vendor and client.
o Reporting & photography done on regular basis.
Previous Assignment
Amity University (2007- 2008)
 Worked for The Amity University Annual Sports Meet, ‘ SANGATHAN’
 Presentation on a Live Event called AHA Presents FEVER Jam Live
Centre for Events Research International, CERI (Dec 2007- Feb 2008) 
 Designation- Event Catalyst (Events Show 2008)
 Profile- Marketing and Promotion, Client Servicing
Global Visionaries Events Pvt. Ltd., Delhi (March 2008 – April 2008)
 Hindustan Times- I Love Jaipur Campaign
Hindustan Times- Travel Fair
HT City Delhi Shopping Festival- Grand Finale at Hotel Radisson, Noida
[b]Presentation for “Goodyear Tyre Company” on [/b]:
9 “ How to promote and increase footfalls at Goodyear Branded Retail Outlets across the country- ”
Scholastics
Þ PG Diploma (Event Management & PR), Amity University, ASCO (2007- 2008)
Þ B.A (Political Science Hons), Delhi University, Hindu College (2004- 2007)
Þ XIIth, CBSE, Mount Carmel School (2004)
Þ Xth, CBSE, Mount Carmel School (2002)
Interests & Achievements
Þ A member of Hindu College’s English Dramatics Society ‘ Masque’, worked backstage for several award winning stage plays..
Þ Secured 1st position in an AD making competition
Þ Secured 1st position in 200mts flat
Þ Secured 2nd position in 100mts flat
Þ Secured 4th position in an inter house country race
Þ Played basket ball in school till Zonal
Þ School Sports Captain in school
-------------------------------------------------------
[b]More Information about this submission and submitter [/b]:-
___________________________________________________
[b]Submission ID  [/b]: 4255029
[b]Date & Time  [/b]: 15th Jun 2011 7:30 AM (UTC)
[b]IP Address  [/b]: 59.178.168.31
[b]Browser Info  [/b]: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1)
Predicted Country : India[/QUOTE]

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